Social Community of CleanEnergy Project has grown to more than 20.000 Members

Social Community of CleanEnergy Project has grown to more than 20.000 Members

CleanEnergy Project’s social community is growing rapidly. www.cleanenergy-project.de was founded by GlobalCom PR-Network in 2008. The original blog quickly transformed into a lively online community with an online magazine. A community on the business platform Xing, initiated on March 31th 2009, followed and has grown to more than 20.000  members. Following an initial invitation campaign more and more people join the international initiative focused on renewable energies, energy efficiency and environmental issues on their own initiative or based on recommendations of friends and colleagues.

Especially within the energy and cleantech branch, being one of the most prosperous industrial sectors, useful business contacts play a major role. That’s why CleanEnergy Project offers every member of its social community the opportunity to exchange information about climat change, cleantech and sustainability in several fora and that’s why it organizes networking events to provide face-to-face contact between experts, enterpreneurs and people interested in the cleantech branch. Twice a month the social community’s newsletter updates the members with information from the CleanEnergy Project online magazine.

However CleanEnergy Project not only runs a social community and online magazine. It also offers PR support and therefore relies on the competence and connections of GlobalCom PR-Network.

Corinna Lang

Telling signs

A serious lack of communication on our blog (except from the USA where our colleague Martin still tries to educate his US team on the importance of football (soccer for those who don’t know any better).

Everything besides necessary business tasks is taken up by the World Cup. But even during the business day you can hardly miss what’s going on in the football nations.

Telling signs are for example:

-The most important morning read is not one’s usual favourite trade or business newsletters but our internal e-mail update regarding the GlobalCom WorldCup bet and tip ranking-

-Office outfits are a bit more interesting than usual and demonstrate which country employees support
(we’re still waiting for fan outfits of our Japanese colleague – he should be celebrating today)

– The usual conference call opening topic weather has been completely replaced by the latest results, analysis of the last games and expectations

– Our French colleagues are growing desperate – arranging press meetings seems to be impossible as everybody seems to suffer from a collective depression
(let’s see how this will affect press contacts in Italy)

– Even early in the morning a lone Vuvuzela can be heard from below the office window …..

T-Online „Ranger Jens“ is looking for a solution of the Vuvuzela noise problem and presents alternatives on how to use Vuvuzelas in everyday life.

Alternative ides and suggestions are welcome!

Wibke Sonderkamp – GlobalCom Germany

http://specials.t-online.de/vuvuzelas-ohne-laerm-wozu-die-troeten-sonst-gut-sind/id_42011550/index

10 Reasons Why PR Should Embrace Twitter

Celtics are Social Media Champs

If you’re a Boston Celtics fan who can’t score tickets and don’t get enough of your favorite players on television, you’re in luck: social media is here to help.

The Boston Celtics is using social media in an effort to increase team loyalty and revenues.

Encouraging people to go to its website, the Celtics set up applications to hear interviews with players, see videos, read articles and view real time scores.

The Celtics is also capitalizing on the popularity of social media websites and proving that fans who can’t buy tickets are still important. Fans can go to YouTube to see exclusive locker room footage and to Facebook to play an interactive stats prediction game called 3-Point Play.  Thanks to Twitter, fans can follow seven Boston Celtics players.  Want to know Ray Allen’s favorite gum? Fans following his Twitter handle, greenRAYn20, know he chews Big Red during the games.

Boston University advertising professor Chris Cakebread said in a Boston Globe article that it is smart for the Celtics to use social media as a marketing tool:

“The Celtics have a very affluent, techno-savvy fan base. They would be crazy not to do this as it reinforces their hipness as a sports franchise to their older fans…And this clearly helps reach their younger fans, who, the Celtics hope, will one day be wealthy and can afford to become season ticket-holders.’’

The Celtics may be eager to be the basketball team with the largest social media presence, but the NBA wants to be social media’s leading sports league.

The NBA is embracing social media tools, a tactic that other leagues are not pursuing.

The US Open banned twittering from the tennis courts, and the NFL has a social media policy that prohibits tweeting 90 minutes before and after games. Luckily for Celtics fans, Ray Allen can tweet all he wants about gum.

Rather than restricting social media, the NBA is expanding its presence on social media websites. During the Celtics-Lakers Finals the NBA is testing out ways to use social media as a PR and marketing tool, such as creating a Facebook version of its online NBA Store and using SayNow to allow players to send voice messages to fans. Instead of banning twitter, the NBA is hosting TweetUps—a gathering of Twitter users—featuring previous NBA players.

By increasing its use of social media the NBA gets more publicity and the fans get more interaction with players. In this social media game, everyone wins.

This post was first published by Rachel Leamon on March Communications’ blog, PR Nonsense, and may be viewed here.

Three Types of Twitterers

Recently, Beth Brenner took the fictional social network “Woof” as warning to those whose social media habits had spiraled out-of-control. Social media discipline is something that nearly everyone in communications struggles with, precisely because there is no one-size-fits-all response.

Should you link your Twitter with Linkedin? How often should you post status updates? Should you separate social contacts from professional ones? And on and on.

There’s the longstanding complaint of influencers updating too frequently about issues that are too trivial, simply because they’re too important to actually lose a significant amount of followers. Yet on the other hand, some of their followers relish in having a voyeuristic insight into the breakfast habits of the famous (a word I use relatively, as it has been redefined by channels like Twitter).

Among those not in the so-called the digerati, Twitter updates are a delicate balancing act. Yes, you want to be a part of the conversation. But will too frequent updates turn-off followers? Or if you don’t update often enough will people forget about you?

Here’s how I’ve started classifying the three main types of Twitterers. I think all provide value, but the hard part is deciding which is right for you (and your brand, because come on, if you’re on social networks, the words “personal brand” have occurred to you at some point).

The Conduit –  These are the retweeters, the people who link all their social media accounts. They’re great sources of information and you know that you can always look for their feed to get caught up on all the latest news and trends. The downside? Sometimes they can clog your feed.

The Thinker – These people use social media as a sounding board. They don’t just retweet, they retweet their own take on the issue, often a witty or thought-provoking insight. The downside? In the Twitter echo chamber, it’s hard to know where an idea originated. So even if an idea seems original, your followers might have already heard it. And there is a diminishing return on RTs.

The Writer – These are the stream-of-consciousness tweeters. You get insight into their eating habits, when they sleep, how long they sleep, their dreams, their travel schedule, and when things are going well for them – and when they’re not. These tweets can be hugely beneficial for building an emotional connection with followers, and they often have entertainment value. The downside? The TMI risk.

Of course, most of us are a hybrid of these three. But even so, if you look deeper, I think most people have a guiding Twitter philosophy that often falls into one of these three. What do you think? Do you agree? What other types of Twitterers do you know?

This post was first published by Aarti Shah on March Communications’ blog, PR Nonsense, and may be viewed here.