In our international PR series, providing insight into PR trends and local differences in PR practices from more than 20 countries*, today’s interview shows why you have to be very creative when choosing an even location, and why social media marketing does not necessarily support a company’s marketing goals in today’s interview with Russian PR expert Yulia Kiseleva.
Global PR Perspectives – In Russia, the land of endless distances, personal relationships are still paramount (Part 1)
Global PR Perspectives – „You have to think French to do successful PR in France“ (part 2)
Welcome to part 2 of the first interview in our weekly series on international PR trends and practices.
After our French colleague Sandra Labérenne reported on current projects and trends last Thursday, today she will share some information on local differences in French PR and common mistakes international clients make in France.
* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences.
Global PR Perspectives – „You have to think French to do successful PR in France“ (part 1)
Welcome to the first part of our international PR series providing insight into PR trends and local differences in PR practices from more than 20 countries*. Learn why you have to think French in order to do successful PR in France, how to get time challenged journalists to take time for a product launch event and become aware of the difference in Northern and Southern European punctuality in today’s interview with French PR expert Sandra Labérenne.
Social Media’s Role in Sharing News
I read a recent article which recaps CNN’s research on how news articles are shared through social media, and it had some interesting stats on what motivates people, based on their location, to share content through Facebook, Twitter, YouTube, email, and IM. According to the article, “In Europe and North America, users had more altruistic reasons for sharing stories that would be useful to friends or family, European users tend to share more work-related stories and Asia-Pacific readers were more likely to ’status‘ broadcast – share things that underline or reinforce their own knowledge and identity.”
The Screen Marches On…
The continuing trend of content consumption shifting from paper to screen looks set to accelerate.
The Mendelsohn Affluent Survey, a survey of the top fifth of U.S. households with household income over $100K, found that the popularity of the iPad is expected to continue to grow, with 1.4m affluent consumers planning on purchasing a tablet, 1.7m planning to buy an e-reader and 4.5m planning to buy a smartphone.
The survey polls a group considered to be the driving force behind the U.S. economy. These households accounts for approximately 60% of household income and about 70% of all net worth. With 98% of them online (compared to a national average of 70%) they also own a lot of screen-based devices – of the 44m affluent heads of household, 14.5m own smartphones, 2m own e-readers and nearly 1m own tablets.
There were a couple of other trends that are interesting / worrying…
Series on international PR: Where PR doesn’t work in July and why sometimes the best creative input for journalists might come from local catering
GlobalCom PR Network is starting an interview series featuring twenty of its more than 45 international partner agencies, discussing current PR trends and general local differences in PR practices from Tokyo to Stockholm, from Bangalore to Sofia and from Paris to Beijing.
Do you know…
-In which regions blogger relations and Facebook initiatives have become at least as important as media relations and where print media still dominating?
-How to intelligently combine social media practices with classical PR activities in markets where both traditional and social media are still in a balance?
-Where phone conferences work for international announcements and press briefings and where they turn out to be a waste of time?
-Why Bulgarian journalists would never ask questions in press conferences and why “off the record comments” are not a good idea in Italy?
-You should avoid PR initiatives in June and July in Scandinavia and from mid January to mid February in China?
-What to expect from a Russian client dinner and why you should avoid a Swedish dish called Surströmming?
The local PR experts of GlobalCom PR Network explain what common mistakes international companies often make in their respective region and how they can avoid these mistakes by bridging the regional and cultural gaps. The PR partners also give an insight into current trends and successful projects or practices in their counties.
Watch out for the first interview with French PR expert Sandra Labérenne on Thursday October 21st and learn why you have to think French in order to do successful PR in France, how to get time challenged journalists to take time for a product launch event, get to know the leading blogger nation in Europe and the difference in Northern and Southern European punctuality.
The GlobalCom blog www.gcpr-blog.net will feature the international PR series every Thursday starting next week.
Fore more information or if you are interested in featuring the series on international PR please contact Wibke Sonderkamp at GlobalCom PR-Network Germany (Wibke@gcpr.net) or Liz Swenton at March Communications, GlobalCom partner U.S.A. (Liz@Marchpr.com).