Global PR Perspectives – PR in the No. 1 Internet nation worldwide! (part 1)

In our international PR series*, today’s interview shows that PR in the Middle Kingdom is still an adventurous task, especially given that the role of media still differs from the one in other markets. Do you want to learn more about the No. 1 Internet nation worldwide? Just read what Kelvin Chen, Executive Associate at EASTWEST Public Relations, tells you about the challenges of PR in China.

* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences. Read more

Twitter Spam: When is Enough, Too Much?

Global PR Perspectives – Silent press conferences and lively Social Media usage in Bulgaria (part 2)

Did you know that 2 million of the Bulgarian population of 7 million citizens are on Facebook?

No wonder social media is one of the hot topics in the local PR market and companies such as Heineken beer and Pampers picked an agency with a strong social media reputation for campaigns such as The World of Mommy on Facebook (see part 1 of the interview).Learn more about regional differences in PR in part 2 of the interview with PR expert Gergana Vassileva.*

* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences. Read more

How Are Tech PR Pros Using Social Media?

IT Memos (a great database for all tech PR pros) recently conducted an interesting survey that looked at to what extent the tech PR community is actually getting results with their social media efforts. Are intensive social media campaigns consistently productive or are there only occasional success stories? They wanted to know if social media has really become a staple of tech PR pros‘ everyday interaction with journalists and bloggers. The answer? Read more

Global PR Perspectives – Silent press conferences and lively Social Media usage in Bulgaria (part 1)

Learn why Bulgarian media rarely asks questions in press conferences, why the latest Heineken beer and Pampers campaigns used Facebook as a main communication channel and why the high acceptance of new communication channels causes problems in the use of the local language in our international PR series featuring Bulgarian PR expert Gergany Vassileva this week.*

* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences. Read more

The Internet vs. Cable

GigaOM’s NewTeeVee site posted an open thread for discussion yesterday. The question they posed: Are Cord Cutters Hip, or Poor?

I first saw the post via Tweet, and my instant response was „Shouldn’t there be a third category here? Or even a fourth? Maybe they’re just smart. Or busy.“ Read more

Music Competition introduces Social Media Marketing to Students

In partnership with GlobalCom PR  Network SANYO launched a music competition inviting students from German and British  music schools  and universities.

Since  it has been launched at this year ’s  Musikmesse , the field recorder Sanyo Xacti ICR-XPS01M has received top  assessments and test results.  In addition to professional musicians using the recorder for field recording and spontaneous studio sessions,  the recorder is also very popular with music students and semi-professional musicians.  This has been the basis for the idea to invite British and German conservatories to a music competition. The campaign is supported by social media channels and viral marketing.

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Global PR Perspectives – In Russia, the land of endless distances, personal relationships are still paramount (part 2)

Part 1 of the interview* with Russian PR expert Yulia Kiseleva covered current PR trends in Russia. Today Yulia will talk about general differences of Russian PR practices compared to other regions.

* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences.

1. Are there any PR practices in which you think your region differs from PR in other part of the world?

Yulia Kiseleva: One of the most requested services is the positioning of experts in the media. According to the Russian mentality, the higher the position of the spokesperson in his company and industry and the better his performance as a reliable expert, the better the image of the whole company will be represented.  Read more

Advantages of Large Trade Shows

A couple weeks ago, I attended a low key event in NYC and wrote about the benefits of smaller conferences. Well, just last week, I had quite the opposite experience as I attended Interop NY, one of the biggest tech trade shows around, to support several clients. And, while it was entirely exhausting and a bit too jam-packed at times, there were definitely advantages of attending this large conference.

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