Global PR Perspectives – Don’t go “off the record” in Italy but learn how to creatively combine Social Media and classical PR (part 2)

In part 1 of the interview our PR expert Vilma Bosticco we talked about current trends and influences on PR practices in Italy. Part 2 deals with general regional differences and special requirements for PR in Italy. Read more

Wikipedia is 10 Years Old

Global PR Perspectives – Don’t go “off the record” in Italy but learn how to creatively combine Social Media and classical PR (part 1)

Learn how the financial crisis influenced PR practices in Italy, how to intelligently integrate Social Media and classical press release distribution to fulfill the needs of today’s media professionals in Italy in our international PR series today. Read more

Most Powerful Women in Silicon Valley Includes Comms Leader

In response to criticism about the lack of women in Silicon Valley, San Jose Mercury News columnist, Chris O’Brien, recently compiled a list of the most powerful women in Silicon Valley. Of course, women have increasingly taken on positions of significance and leadership in technology – as evidenced in O’Brien’s list. He reports:

In putting this list together, what I found is that many of the most powerful women aren’t CEOs. They are second-in-commands, or leaders of major divisions. In fact, there is only one female CEO in the entire SV150: Yahoo’s Carol Bartz. As such, their power is different, sometimes more subtle and often exercised behind the scenes. Read more

Global PR Perspectives – Denmark, a small country with a big appetite for Social Media (part 2)

Part 1 of our interview with Danish PR expert Jess Myrthu covered the growing appetite for Online PR, Social Media and other alternatives to traditional PR. In part 2 Jess Myrthu explains how PR practices in Denmark differ from other regions and what companies planning to do successful PR in Denmark should keep in mind. Read more

Verizon iPhone?

There’s been tremendous buzz about the reported new iPhone planned from Verizon.

  • Will it succeed where AT&T failed in terms of consistently good network service?
  • Will it be faster?
  • Will the data plans be unlimited?
  • Will you be able to use it overseas? Read more

Global PR Perspectives – Denmark, a small country with a big appetite for Social Media (part 1)

Today our PR series is visiting Denmark. According to the map we posted some weeks ago, many people associate “Danish” with nice pastry. In PR the little Nordic country has developed a taste for Online communication, Social Media and other alternatives to classical PR as Jess Myrthu reports. Read more

Future of Media – 2011

As another year, indeed another decade, draws to a close, one question remains the same – how will the media and the communications business fair in 2011?

2010 was certainly a landmark year in many different ways… as the economy turned the corner, for the most part anyway, and the slow recovery began, the debate about the media and about PR’s role took quite a few interesting twists and turns. Read more