Global PR Perspective – “Even if it hurts, just write “Ikea” recommends Swedish PR expert Jan (part 2)

In the first part of the interview Swedish PR expert Jan Ståhlberg reported on current trends such as Social Media and personalised press releases. Today he explains why it wouldn’t be recommendable to invite Swedish editors for dinner meetings and why one tends to find a completely different staff in editorial offices in summer than in the rest of the year.

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Why PR Pros Need Traditional Media

This week, I came across an interesting post from Elena Verlee that asks if traditional media is still needed for PR. With the increasing popularity of social media and the „death“ of newspapers, many people seem to think that traditional media is not as useful as it once was. Read more

Global PR Perspective – “Even if it hurts, just write ‘Ikea’ ” recommends Swedish PR expert Jan (part1)

In our international PR series today Swedish PR expert Jan Ståhlberg, shares some insights on current local PR and communications trends in the land of elks and IKEA. Read more

IBM’s Watson Takes on Jeopardy!

I’m sure by now most of you have seen the catchy IBM commercials where IBM engineers and employees explain their great ideas and forward thinking, stating, “I’m an IBMer. Let’s build a smarter planet.” One of the latest and by far the most talked about commercials by IBM is the one about Watson. Watson is a system designed for answering questions. It is a computer that uses deep analytics to uncover meaning in human language. Read more

Global PR Perspectives – traditional Media still dominate the Japanese market but new communication channels are catching up (Part 2)

Last week PR expert Tadahisa Kimura reported on the still dominant role of traditional media in Japan, home of “the big 5”, the five national dailies with the highest circulation worldwide. Today Tadahisa Kimura talk about local PR specifics such as the unique Japanese „press club system“. Read more

Social Shopping Goes Mainstream as Groupon and LivingSocial Take Their Battle to Super Bowl Ads

Despite the buzz around social shopping Websites and the market’s rapid growth this past year, Groupon and LivingSocial were two of the lesser-known brands to advertise during last night’s Super Bowl. The social shopping sites, which focus on providing users with deals-of-the day, both dished out close to $3 million for spots running in and in-front of the game – with Groupon running two additional spots around the game.

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Global PR Perspectives – traditional Media still dominate the Japanese market but new communication channels are catching up

This week our series on international PR will visit Japan. Tadahisa Kimura, General Manager at GlobalCom’s partner agency Kyodo Public Relations in Tokyo, informs about current trends in media and PR in Japan. Online and social media are becoming increasingly popular here, but traditional media like newspapers and TV still have the highest priority. Read more

Beyond SEO: What Makes a Website Great

It seems that lately everyone’s been preaching about SEO (search engine optimization) and how it’s the key to a great website. And while it’s true that you want your website to rank highly on Google and in web searches, there’s more to a great website than just SEO. Read more