In the first part of the interview Swedish PR expert Jan Ståhlberg reported on current trends such as Social Media and personalised press releases. Today he explains why it wouldn’t be recommendable to invite Swedish editors for dinner meetings and why one tends to find a completely different staff in editorial offices in summer than in the rest of the year.
Global PR Perspective – “Even if it hurts, just write “Ikea” recommends Swedish PR expert Jan (part 2)
Why PR Pros Need Traditional Media
Global PR Perspective – “Even if it hurts, just write ‘Ikea’ ” recommends Swedish PR expert Jan (part1)
IBM’s Watson Takes on Jeopardy!
I’m sure by now most of you have seen the catchy IBM commercials where IBM engineers and employees explain their great ideas and forward thinking, stating, “I’m an IBMer. Let’s build a smarter planet.” One of the latest and by far the most talked about commercials by IBM is the one about Watson. Watson is a system designed for answering questions. It is a computer that uses deep analytics to uncover meaning in human language. Read more
Global PR Perspectives – traditional Media still dominate the Japanese market but new communication channels are catching up (Part 2)
Last week PR expert Tadahisa Kimura reported on the still dominant role of traditional media in Japan, home of “the big 5”, the five national dailies with the highest circulation worldwide. Today Tadahisa Kimura talk about local PR specifics such as the unique Japanese „press club system“. Read more
Social Shopping Goes Mainstream as Groupon and LivingSocial Take Their Battle to Super Bowl Ads
Despite the buzz around social shopping Websites and the market’s rapid growth this past year, Groupon and LivingSocial were two of the lesser-known brands to advertise during last night’s Super Bowl. The social shopping sites, which focus on providing users with deals-of-the day, both dished out close to $3 million for spots running in and in-front of the game – with Groupon running two additional spots around the game.
Global PR Perspectives – traditional Media still dominate the Japanese market but new communication channels are catching up
This week our series on international PR will visit Japan. Tadahisa Kimura, General Manager at GlobalCom’s partner agency Kyodo Public Relations in Tokyo, informs about current trends in media and PR in Japan. Online and social media are becoming increasingly popular here, but traditional media like newspapers and TV still have the highest priority. Read more