Global PR Perspectives – Print, web and social, the three sides of PR in Portugal (part 2)

In part 1 of the interview with our PR expert Ricardo Durand we talked about current trends and influences on PR practices in Portugal. Part 2 deals with general regional differences and special requirements for PR in Portugal.

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Social Media Scandal: Lessons From Weiner

„The picture was of me, and I sent it.“ – Words from a Weiner. Pun intended.

For the past few weeks the news has been filled with a social media scandal: Anthony D. Weiner, the married former New York congressman, admitted to sending explicit pictures of himself through Twitter and Facebook to women he met on the Internet. The scandal began with a quick yet devastating mistake on Twitter. While watching a hockey game, Weiner accidentally tweeted a racy photo of himself to his tens of thousands of followers rather than as a message to his intended recipient, a 21-year-old woman. Big oops. Read more

Global PR Perspectives – Print, web and social, the three sides of PR in Portugal (part 1)

Learn how the financial crisis influenced the media landscape PR practices in Portugal and how the PR team of GlobalCom’s partner EDC in Portugal successfully utilizes new communication channels and PR opportunities in their daily work practices.

* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences. Read more

Seriously McDonalds?

Recently, a picture has circulated of a sign purporting that McDonald’s would be charging African American customers an extra $1.50 due to a recent string of robberies. This has gone viral, spurring the popular trending topic of #SeriouslyMcDonalds on Twitter as people expressed their concern over the photo. The sign turned out to be a hoax and, according to Gawker.com, was actually posted online a few years ago, while the number listed is not for McDonald’s at all, but for the KFC customer satisfaction hotline. Read more

Espósito Marketing joins GlobalCom PR Network

After the recent signing of an agreement, Espósito Marketing is proud to announce that it has become a partner of this prestigious international network of marketing and PR agencies.

GlobalCom-PR Network is a global network of over 45 PR consulting agencies, whose members are chosen based on their professionalism and ethical values. GlobalCom-PR Network becomes the platform for developing new business but also for discussing management methods and nourishing from other members through the synergy produced among them.
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Global PR Perspective – Lessons learned from the media evolution in the USA (part 2)

In part 1 of the interview PR expert Martin Jones talked about the advantages and disadvantages of the changing media landscape in the US and its influence on PR practices. Today he reports on general differences companies and organizations should watch out for when doing PR in the USA.

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Small Nation, Big Plans

Iceland is an interesting country – great landscapes, friendly people, a little Europe and a little US in feel – and today they are taking a first in social media. Iceland is rewriting their constitution with their citizens’ help via social media. What a concept! Read more

Global PR Perspective – Lessons learned from the media evolution in the USA (part 1)

Will traditional media die out in the land of social networks and direct media? Martin Jones, PR Expert and co-founder of March Communications, reports on the advantages and disadvantages of this development and its influence on PR practices. He also thinks third party media will make a comeback because there is still a need for quality and verified news.

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Google’s Musical Cloud Launched with Android App

A few weeks ago, I blogged about how Amazon beat both Google and Apple to put music in the cloud, even though they sidestepped some strict U.S. licensing agreements. Well, it turns out Google was not too far behind with the launch of their own musical cloud service, which came out just six weeks later. But was Google following in Amazon’s footsteps too closely? Read more

Global PR Perspectives – Does Confucianism still work in Korean PR? (part 2)

Last week PR expert John Kim talked about the latest trends and changes in PR in Korea. In the second part of the interview you’ll find out how Confucius influences Korean PR and media.

* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences.

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