In our current series we are talking to PR experts around the world about the influence of social and digital media in their daily PR work. This week our GCPR Blog team talked to Fatma Ahmed, Managing Director of GlobalCom PR Network’s Egyptian partner agency MEAComS.*
Three Useful Apps for Any Trade Show
Last week, while at NAB in Las Vegas, the trade show floor was bustling with the usual hype around new trends, announcements and innovations. With more than 90,000 attendees, NAB is often regarded as one of the largest trade shows in the world, and certainly the largest for the digital media sector. With so much to see and do, such a large trade show can quickly become exhausting and a bit overwhelming. To make the experience easier, however, there are a few handy apps that help take care of some of the more tedious trade show tasks and leave you free to focus on networking, business development and lead generation. Read more
Continental drift in modern PR? – Insight France
Instagram. $1 Billion. Really?
Today’s news that Facebook is buying Instagram for $1 Billion in cash and stock left me somewhat baffled… and with a growing sense of deja vu.
What’s perhaps most interesting is that there has been a lot of factual reporting of the Instagram acquisition news, in terms of how Zuckerberg posted it to his timeline and what he had to say about Facebook’s plans, but there has been very little analysis of the deal in terms of whether they are paying the right price. Read more
Continental drift in modern PR? – Insight USA
As announced last week GlobalCom PR Network is launching its third PR series today. We talked to PR experts of our partner agencies around the world about the influence of social and digital media in their daily PR work, about social networking for PR purposes and about recent innovations in their agencies or local market.
Martin Jones, Managing Partner at our Boston based partner agency March Communications was one of the first colleagues to replay to our 3 questions.
Facebook Explores Search
Though Mark Zuckerberg tends to deny direct competition with Google, Facebook is rumored to be entering the search market. Though search has not been a priority for the social networking powerhouse, this Businessweek article reports that more than 20 Facebook engineers are busy working on an improved search engine within the site.
Global PR insights by local experts
How Pinterest is Saving the Media
„Organize and share the things you love.“ With this simple direction, Pinterest has morphed into a ridiculously addictive social media site where users share images on digital pinboards. At March we’ve blogged about how Pinterest is used around the world, and how brands are incorporating it into their social media strategies. But the best thing about Pinterest may be its ability to save the media. Read more
Twitter and the Stock Market?
A little while back, researchers at Indiana University – Bloomington caused a mini-uproar by announcing that they had found a way to use Twitter to predict the direction of stocks with startling accuracy. They developed an algorithm that analyzed the sentiment of tweets about various companies, using emotion as the primary indicator of stock performance. It turns out, 86.7 percent of the time they were able to forecast whether a stock was about to rise or fall, a stronger correlation than almost any other tool currently used. This week, a different set of researchers from the University of California – Riverside, alongside a team from Yahoo! was back at it, and, by using a completely different Twitter-based strategy, yielded even more accurate results. Read more