Continental drift in modern PR? – Insight Italy

Today our series is featuring Vilma Bosticco of Prima Pagina, GlobalCom PR Network’s partner agency in Italy, who provided us with some insights regarding their local PR practices and regional trends.*

 Read more

Will Computers Replace Journalists?

This post was first published by Brittany Bosacker on March Communications‘ blog, PR Nonsense, and may be viewed here.

As technology evolves, so does the journalism industry. But to some, this “evolution” feels more like “extinction.” A career in print journalism seems especially doomed in the modern world, where nearly every piece of news is one short click away. And now, it seems technology is brewing up yet another battle with journalists. I came across an article which posed the question, “Can computers write a better story than humans?”, and, according to the article, computers can now take information and use algorithms to write news stories. Read more

Continental drift in modern PR? – Insight Slovenia

Today our series is featuring Maja Rečnik of SPEM, GlobalCom PR Network’s partner agency in Slovenia, who provided us with some insights regarding their local PR practices and regional trends.*

 Read more

What Makes for a Share-Worthy News Tweet?

This post was first published by Hanah Johnson on March Communications‘ blog, PR Nonsense, and may be viewed here.

Determining a tweet’s popularity – and essentially its spread-ability – used to be based on follower numbers and the user’s Klout. But, striving for a Gaga-level following (over 25 million!) or Bieber’s perfect Klout score is no simple feat, if even possible for your average-Joe tweeter. Luckily, researchers over at HP are offering an alternative solution to achieve maximum attention and impact for news-related tweets. Read more

Continental drift in modern PR? – Insight Poland

Today our series is featuring Łukasz Wilczyński of Planet PR, GlobalCom PR Network’s partner agency in Poland, who provided us with some insights regarding their local PR practices and regional trends.*

 Read more

How Can We Measure This?

This post was first published by Sarah Love on March Communications‘ blog, PR Nonsense, and may be viewed here.

PR measurement has been a hotly debated topic for almost as long as PR has existed, and it seems that every marketing and PR professional has their own way to define success. Is it coverage? Number of sales leads? How happy your CEO is? And even if you are able to define the result of a successful PR campaign – how can you measure which sales leads came from PR? Continuing our Lunch and Learn series at March, today Managing Partner Cheryl Gale talked about this long-standing point of contention in the PR world and how to measure the success of our work. Read more

Continental drift in modern PR? – Insight United Arab Emirates

Today our series is featuring Mohammed El Batta of Fekra Communications, GlobalCom PR Network’s partner agency in the United Arab Emirates provided us with some insights regarding their local PR practices and regional trends.*

 Read more

Welcome to the BYOD Bonanza!

This post was first published by Jason Fidler on March Communications‘ blog, PR Nonsense, and may be viewed here.

They’re everywhere you go these days. Those four little letters have become famous quicker than the Fab Four in 1964. B.Y.O.D. Type it into Google news and you’ll get dozens of results- from today. Take a quick scroll down your favorite enterprise IT news site, whether it is CIO, Network World, InformationWeek, etc. and you’re nearly guaranteed to find them staring back at you in all their mysterious glory. Read more