Today our series is featuring Vilma Bosticco of Prima Pagina, GlobalCom PR Network’s partner agency in Italy, who provided us with some insights regarding their local PR practices and regional trends.*
Will Computers Replace Journalists?
As technology evolves, so does the journalism industry. But to some, this “evolution” feels more like “extinction.” A career in print journalism seems especially doomed in the modern world, where nearly every piece of news is one short click away. And now, it seems technology is brewing up yet another battle with journalists. I came across an article which posed the question, “Can computers write a better story than humans?”, and, according to the article, computers can now take information and use algorithms to write news stories. Read more
Continental drift in modern PR? – Insight Slovenia
What Makes for a Share-Worthy News Tweet?
Determining a tweet’s popularity – and essentially its spread-ability – used to be based on follower numbers and the user’s Klout. But, striving for a Gaga-level following (over 25 million!) or Bieber’s perfect Klout score is no simple feat, if even possible for your average-Joe tweeter. Luckily, researchers over at HP are offering an alternative solution to achieve maximum attention and impact for news-related tweets. Read more
Continental drift in modern PR? – Insight Poland
How Can We Measure This?
PR measurement has been a hotly debated topic for almost as long as PR has existed, and it seems that every marketing and PR professional has their own way to define success. Is it coverage? Number of sales leads? How happy your CEO is? And even if you are able to define the result of a successful PR campaign – how can you measure which sales leads came from PR? Continuing our Lunch and Learn series at March, today Managing Partner Cheryl Gale talked about this long-standing point of contention in the PR world and how to measure the success of our work. Read more
Continental drift in modern PR? – Insight United Arab Emirates
Welcome to the BYOD Bonanza!
They’re everywhere you go these days. Those four little letters have become famous quicker than the Fab Four in 1964. B.Y.O.D. Type it into Google news and you’ll get dozens of results- from today. Take a quick scroll down your favorite enterprise IT news site, whether it is CIO, Network World, InformationWeek, etc. and you’re nearly guaranteed to find them staring back at you in all their mysterious glory. Read more