YouTube Growing as a News Outlet

This post was first published by Meredith L. Eaton on March Communications‘ blog, PR Nonsense, and may be viewed here.


What was the last search you conducted on YouTube? As today’s third most popular online destination with more than 72 hours of video uploaded every minute, there’s certainly plenty of content to choose from. But, while my last search was for the Sesame Street spoof of Carly Rae Jepsen’s hit song Call Me Maybe, the majority of people would likely answer with a news-related item. According to a new study from the Pew Research Center’s Project for Excellence in Journalism that examines YouTube as a new kind of visual news source, the most searched term of the month on YouTube from January 2011 to March 2012 was a news event. Read more

Continental drift in modern PR? – Insight Spain

Today our series is featuring Josep Iglesias of IT Comunicacion, GlobalCom PR Network’s partner agency in Spain, who provided us with some insights regarding their local PR practices and regional trends.

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I Can’t Get No (Social) Satisfaction

This post was first published by Nate Hubbell on March Communications‘ blog, PR Nonsense, and may be viewed here.

Questionable Rolling Stones puns aside, apropos, social media does seem to have some satisfaction problems. According to the most recent round of survey statistics from the American Customer Satisfaction Index (ACSI), social media companies‘ customer satisfaction ratings in general are down an average of  1.4% from the same time last year. Read more

Continental drift in modern PR? – Insight South Africa

Today our series is featuring Janine Lloyd of Livewired, GlobalCom PR Network’s partner agency in South Africa, who provided us with some insights regarding their local PR practices and regional trends.


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Social Media Growing as a News Source; If Trustworthy

This post was first published by Meredith L. Eaton on March Communications‘ blog, PR Nonsense, and may be viewed here.

More and more journalists are turning to social media channels as a source of news, as well as to validate stories and uncover new article angles, topics and ideas. And, who’s to blame them? With more than 632 million registered Twitter accounts and upward of 900 million active Facebook users, social media sites have a plethora of publically accessible content, opinions and posts that can act as a ready-made ecosystem for reporters to leverage. Read more

Continental drift in modern PR? – Insight Israel

Today our series is featuring Idit Rosenberg of Media-PR, GlobalCom PR Network’s partner agency in Israel, who provided us with some insights regarding their local PR practices and regional trends.*

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An Argument Against Exaggerated Market Research

This post was first published by Sarah Love on March Communications‘ blog, PR Nonsense, and may be viewed here.

In PR, we often encourage our clients to conduct research as a way to contribute to the industry news cycle when there is no news coming out of the company. March’s clients have seen a lot of success with this strategy and, across every industry, many companies will dedicate large portions of their annual marketing budgets to this type of content development. However, while companies typically want this research to come out in their favor – for example, framing their core competency as a must-have to remain competitive – research will fall flat if it isn’t conducted in a vendor-neutral manner and presented fairly. Read more

Social Media Has Entered Telecom

This post was first published by Hanah Johnson on March Communications‘ blog, PR Nonsense, and may be viewed here.

Social media permeates nearly every aspect of our waking life – Facebook connects us to our friends, LinkedIn directs us to career contacts, Foursquare locates our favorite eating spots, etc. Now, social media is conquering yet another consumer arena – mobile data.

Amsterdam-based startup Karma is pioneering “social telecom” to make 4G data more accessible. Its founders envision a mobile broadband connection that’s open to all and lets you pay as you go, no matter what carrier or device you’re using. And, as if that’s not enough, they’re pushing to make this kind of access completely free. Read more