Within our current PR blog series, we talk to the PR-experts of our partner agencies about the “Tops and Flops” of their daily PR work in their market. Today’s contribution comes from Vita Savicka, Director of our partner agency in Latvia, Baltics Communication Partners (www.bcp.lv)
What Blog Topics Get the Most Traffic?
Maintaining a blog is a great social media tool to showcase thought leadership and involvement in your industry, but one of the main purposes of a blog is also to attract visitors to your website. To keep a high readership, it’s important to produce content that’s relevant, newsworthy, and… here’s the key… timely! Read more
Argentina: Tops and Flops in international PR
Today is the start of our new series on “Tops and Flops” in international PR. We’ve asked some of our approximately 70 partner agencies around the world which issues and subjects arise most interest in their regions, how important industry knowledge is to their work, and what role local PR plays compared to transnational PR. Luciana Bugni of Espósito Marketing, a GlobalCom PR Network partner agency in Argentina, provided us with some insights regarding their local PR tops and flops. Read more
Smartphones and Tablets and PCs, Oh My!
Are you a multiscreen content consumer? In other words, are you guilty of watching TV while playing on your tablet and texting on your smartphone? If that scenario sounds all too familiar, you’re not alone. In fact, according to recent eMarketer research, 77 percent of all TV interactions among U.S. connected device users (consumers owning a smartphone, PC and TV), occurred alongside another device. Read more
Using Twitter for Customer Service
While we know Twitter can be a great platform for marketing and PR, allowing for the near-instantaneous, mass distribution of news, content and press, what about using Twitter for customer service? Many companies may shy away from such a public forum for interacting with disgruntled consumers, but Twitter has become the primary soap box for many to voice not only outrage, but also satisfaction with both products and services alike. Read more
What type of reader are you?
Big Data, Big PR?
It’s official: Big Data is now a mainstream business buzzword, not just tech insider terminology. Steve Lohr recently cited Big Data’s appearance as a featured topic at the World Economic Forum, its prominence in the New York Times’ headlines and even as the butt of a joke in a Dilbert comic strip, all as evidence that the (sometimes vague) term is catching on in the popular mindset. Read more