Today our series features Charlotte Webster, Head of Clean Technology at CCGroup (http://www.ccgrouppr.com/), GlobalCom PR Network’s partner agency in the UK – who gives us some insights into “Tops and Flops” in the British market.
How Circa is Changing the Way We Consume News
Earlier this week, Circa released an app that could potentially overhaul breaking news and how it’s consumed in a digital era.
Frustrated with the way daily news articles appear on our phones, often poorly reformatted from content intended for web browsing, Circa’s founders aimed to adapt news content specifically for mobile consumption. Furthermore, they wanted re-frame not just the way traditional news is delivered to mobile audiences, but also the way news is actually produced, by blowing up the news story and presenting it as component pieces. Read more
Finland: Tops and Flops in international PR
Where Do You Turn In A Crisis?
Last week, on October 16, at approximately a quarter past 7:00 p.m. ET, people across New England felt the 4.0+ magnitude earthquake that emanated from 20 miles west of Portland, Maine. But, at first, not knowing it was an earthquake, people looked for an answer to what caused their building to tremble and books to fall from their shelves. So, where did they turn? For many, the answer was social media. Read more
USA: Tops and Flops in international PR
Should We Use Emoticons?
I’m a girl who grew up surrounded by unicorns. Seriously – my mom empowered me with choosing my own bedroom wallpaper when I was eight years old, and it just so happens I was slightly fond of (read: obsessed with) unicorns. So, I grew up with these majestic creatures prancing around me, basically until I moved out of the house. Now, however, I like to keep it real. And for my daily dose of reality I usually stream NPR through my computer in the morning (read: I don’t have a television or radio). Read more
Thailand: Tops and Flops in international PR
Did the NFL make the right call?
Isn’t it amazing how much can happen in one week? It’s somewhat mind-blowing to think that, exactly seven days ago today, New England Patriots fans were in an uproar over several controversial calls made by the now infamous replacement NFL referees that cost them the game against the Ravens. After weeks of culminating frustration with the replacement officials, the game-ending completion/interception call made in the Seahawks/Packers game was the icing on the cake. I even heard one angry fan say on a morning radio show that until the real referees come back, he wasn’t going to watch another NFL game. Apparently, the majority of Americans disagreed. Read more
Greece: Tops and Flops in international PR
Within our current PR blog series, we talk to the PR experts of our partner agencies about the “Tops and Flops” of the daily PR work in their market. Today’s contribution comes from John Kardaras, Group Account Director of our partner agency in Greece, Politics GlobalCom (http://www.politicspr.gr).
Bing it On: Can Microsoft Pull Off What Pepsi Couldn’t?
Remember the Pepsi Challenge? Pepsi’s promotional taste test, which lasted from 1975 to 2010, had consumers sipping unmarked cups of Pepsi and Coca-Cola, and then picking which tasted better. The results showed that, despite Coke’s superior brand recognition and unmatched worldwide popularity, most Americans preferred the flavor of Pepsi (at least after one sip) when they didn’t know which was which ahead of time. Read more