The GCPR Blog takes a short Christmas break and will be back in the second week of January.
All the best,
your international GlobalCom PR-Network team.
Looking back to Black Friday and Cyber Monday, did you use a mobile or social platform to make your purchases? While it was expected that mobile would make a good showing in 2012, its 21 percent increase over last year’s numbers was quite the jump. Read more
In the fast-paced world we live in, it’s no surprise that e-retail is becoming the preferred method of shopping. In fact, a study released by Forrester Research announced that e-retail spending is to increase 62% by 2016! Here are 3 explanations of why people are skipping the trip to mall and shopping online this holiday season:
Last week Wan Gang, China’s Minister of Science and Technology, stressed the importance of the relationship between China and Europe, while drawing attention to the communications challenges that arise from the significant cultural, historical and traditional differences between China and Europe.
“The friendship between China and Europe shall continue on the basis of respect for each other, candid and close communications. China and Europe will continue to be friends who seek common ground while reserving differences,” he said.
Chinese investors are looking more and more to Europe for projects and investments, supported by platforms such as our clients ChinaGoAbroad. But what about European companies looking to enter the Chinese markets? How can they build an effective communication strategy that respects those differences while effectively marketing their product or service to consumers there?
This week’s fake news release announcing Google’s supposed $400 million acquisition of ICOA, a little Rhode Island-based wireless company, has seen an awful lot of blather in the media and social sphere about how this could come to pass and who is at fault.
Europe and China are home to some of the world’s oldest traditions. Each continent has a vibrant and expansive history and a myriad of different cultures, beliefs and demographics. The two continents have been trading for centuries, but as the way we communicate rapidly changes, how do companies and investors ensure their messages are not lost in translation?