GlobalCom PR Network welcomes new partners and clients

PR with local experts but with a global reach? GlobalCom PR Network offers the best from both worlds. The international PR organization unites more than 70 locally well established and owner-driven PR and marketing communications partners under a joint legal entity and shared management infrastructure.

The latest network partners include Julie King and Associates (Tourism & Travel) and Max Australia (IT and Cleantech) from Australia, Springtime (Consumer, Healthcare, Industrial & more) in China, Data Consult for the Czech Republic & Slovakia, Mohamed Al Geziry Consultancy in Dubai, MY PR (Healthcare & more) in Italy, Planner Media (Healthcare) in Spain, Springtime (Consumer, Healthcare, Public Affairs, Tourism & more) in Sweden, Promedia Public Relations in Turkey and Firstlight PR (Healthcare & more) in the UK.

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Infographic: The Best (and Worst) Times to Send a Pitch

This post was first published by Hanah Johnson on March Communications‘ blog PR Nonsense.

Pitching ideas to the media is one of the most important skills every PR pro should master. And while email is perhaps the primary vehicle for getting stories out, it’s oftentimes our greatest enemy. Journalists consistently cite email as their preferred method of contact, setting us up against the hundreds of pitches, media alerts and press releases that flood their inboxes every day.

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Mobile World Congress and Digital Press Rooms

With MWC Barcelona, one of the most important mobile technology trade fairs will open its gates again next Monday.

LifeProof, one of GlobalCom’s international PR clients will introduce its latest protective cases for smartphones and tablets at the fair – making everyone’s favorite gadgets water, snow, dust, and shock proof. This gives users the freedom to take their smart phones or tablets with them every day, everywhere, for everything – if they swim, hike, bike, surf, ski or play. At MWC, visitors can watch how iPhones and iPads are being dropped from 2 meters height, submerged under water and used in dirt or snow. And with the new LifeProof Galaxy S3 case, previewed for the first time at Mobile World Congress, Android users will experience the same freedom. Read more

The Careful Art of Not Pitching

This post was first published by Doug Flora on March Communications‘ blog PR Nonsense.

Everybody wants the front page of the Wall Street Journal, and we PR people know that better than anyone. But while it should always be our goal to give clients the exposure they’ve earned, the best way to ruin your chances with any publication, from the community paper to the BBC, is to pitch the wrong thing at the wrong time, to the wrong person.

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„Tops and Flops in international PR“ – Wrap-up

In our series „Tops and Flops in international PR“ we asked several of our 70 partner agencies of the GlobalCom PR Network which PR topics and methods are especially successful in their respective markets and from which measures they prefer to desist. Furthermore, the PR professionals from all over the world told us about the significance of market expertise in their work and if internationality is important for their clients.

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How Technology Moves

This post was first published by Sarah Hurley on March Communications‘ blog PR Nonsense.

Working in high-tech PR gives us a unique perspective into the technology that is quickly becoming the lifeblood of the corporate world. It’s certainly an exciting time for us brand storytellers to be bringing to light important topics, like why U.S. cloud computing adoption rates far outpace Europe’s, for example, or how application performance management can improve a patient’s healthcare experience.

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Czech Republic: Tops and flops in international PR

Today our series features Jan Hrabovský from Heretic PR, GlobalCom PR Network partner in the Czech Republic, who gives us some insights into “Tops and Flops” in the Czech market.



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BlackBerry Launches BlackBerry 10, Hopes to Revive Its Brand

This post was first published by Erica Frank on March Communications‘ blog PR Nonsense.

Poor Research in Motion (RIM). The maker of BlackBerry, now re-branded and actually going by Blackberry instead of RIM, has had a bit of a rough go lately. Not nearly as “hip” as other smartphones, the BlackBerry was always seen as the black sheep of the smartphone family – not very sleek, efficient or cool. Although I am an iPhone user now, I actually really enjoyed my BlackBerry. I would never consider trading in my iPhone now, but I know I was one of few who felt positive about the BlackBerry a couple of years ago.

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