Why Google+ Is Going to Be a PR Firm’s Best ‘Frenemy’

This post was first published by Blaise Lucey on March Communications‘ blog PR Nonsense.

Does anyone really need a Google+ account?

A lot of people have been asking this question lately – especially at tech PR firms like March, since we do a lot of work with clients on their social media strategies. We know that any social network is an investment and you want to make sure that the investment will pay off.

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Mixing PR Experts and Tequila

More than 30 PR professionals from all over the world are currently meeting at Playa del Carmen, Mexico at the annual GlobalCom PR Network (GCPR) meeting.

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3 Ways to Micro-Target Your PR Pitches

This post was first published by Beth Brenner on March Communications‘ blog PR Nonsense.

When PR firms are sending out a pitch, it’s important to tell a compelling story and know the best times to send a pitch, but you also need to make sure your pitches are relevant to the influencers and audience you want to reach.

Not every byline written or piece of news issued will be appropriate for every journalist or publication. And if you don’t pitch the right person, journalists and bloggers aren’t  afraid to call you out for your mistakes. Read more

Alitalia and the missing logo: typical story for a crisis manual

This week, Giorgio Cattaneo of MY PR shares his experiences in crisis communications in the aviation sector.

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What Does ‘Digital Disruption’ Mean for B2B Tech PR?

This post was first published by Brendan Reilly on March Communications‘ blog PR Nonsense.

Digital disruption is a term we’re hearing a lot these days. As the digital infrastructure expands and grows more capable, and as businesses keep creating innovative and exciting products and services, we’re coming to find out that digital disruption is the new status quo.

It’s like the Journey song says, “The wheel in the sky keeps on turning.” In fact, this reference seems even more appropriate (besides being a great song) if you consider all the innovation happening in the cloud right now.

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Vero Public Relations announces new office in Myanmar

GlobalCom PR Network member Vero Public Relations announced the opening of a new office in Yangon, Myanmar.  The company has spent the last year building its understanding of the market through research and meetings with stakeholders, and has hired a small team of experienced communicators.

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The Good, the Bad and the Ugly: How to Respond to (all) Social Media Comments

This post was first published by Juliana Allen on March Communications‘ blog PR Nonsense.

Social media can be scary … you put yourself out there, share your likes and dislikes, and essentially open yourself up for anyone and everyone across the globe to praise – or criticize – you. For clients, the latter is terrifying. What if their product gets bashed in such a public forum? What if confidential information gets leaked? The list goes on.

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Media Training – Practice makes perfect

Stéphane Menegaldo, senior consultant at Point Virgule Public Relation, French partner of GlobalCom PR Network, shares his experience on media training.

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PR Analytics is Not PR Measurement, But You Can’t Do One Without the Other

This post was first published by Nate Hubbell on March Communications‘ blog PR Nonsense.

There are generally two ways to conduct PR measurement: output vs. outcomes. But what many struggle to grasp is that measurement itself is not analytics. In PR, analytics takes on a very literal meaning in that, conducting analysis about how best to target a program requires lots of research, interpretation and expertise. However, good measurement is vital for the data it produces: accurate analysis requires good data.

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