What Businesses Can Learn From Vinyl

By Derek Brown, Creative Director, Jennifer Connelly Public Relations

When it comes to music, technology begets adaptation. For years there was only one medium – vinyl. Purchasing and owning records was an experience that defined the listener. If you wanted the new album by a particular artist, it required going to the record store, bringing it home and adding it to a collection on a shelf. Our records became a window to our characters and preferences, as shelves in our homes filled and painted a picture of the listener based on the artists and albums they kept. Read more

How Reporters Actually Want You to Write a Pitch

This post was first published by Megan Grobert on March Communications‘ blog PR Nonsense.

Last Monday, my colleague, Marcus LaRobardiere, and I attended the Pub Club’s Technology PR panel discussion, hosted by PAN Communications.

The panelists discussed trends that influence coverage, what classifies as actually newsworthy, what reporters want and need, and the best way to approach and pitch a reporter.

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Mexico: Branding a Country

Companies might experience image problems caused by various reasons including disappointed customers, internal scandals, bad crisis management and many more. But not only commercial organizations can suffer from a biased public perception – what if a whole country has an image problem?

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Android Predicts 900M Device Activations in 2013: What Does this Mean for the Business World?

This post was first published by Mike Griffin on March Communications‘ blog PR Nonsense.

You know you work for a tech PR agency when you read an article that projects the number of Android devices that Google will activate this year and your first reaction is: Client X can help prepare for this! At March, we are constantly reading up on all of the tech world’s emerging trends, and we’re quite good at recognizing positive momentum when we see it. Even so, the 900 million Android devices expected to be activated this year made me do a double-take.

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Smaller enterprises can also benefit from a public affairs programme

One of the hardest things to get over to clients is that no matter who they are, they can benefit from establishing a public affairs programme. Many feel that speaking to politicians has nothing to do with their primary goals of building awareness or sales (the reason why many small businesses seek the services of a media relations consultant). However, they would be completely wrong.

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How to Use Press Releases for Content Marketing

This post was first published by Martin Jones on March Communications‘ blog PR Nonsense.

Not so long ago, the press release was the be all and end all of any outbound influencer relations. PR firms would fire the release out to the influencer list and interested journalists would rely on the press release to write their own version of the story.

These days, press releases deliver on multiple levels for technology companies.

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Video Optimization or VSEO

Josepf Haslam, SVP Digital Marketing of Jennifer Connelly Public Relations in NYC shares some tips on Video Search Engine Optimization.

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Content Marketing is a Couple Thousand Years Older Than You Think

This post was first published by Brendan Reilly on March Communications‘ blog PR Nonsense.

Recently, I found myself surfing the interwebs, as I often do, for a good read. Being a PR professional and an avid consumer of all types of media content, I started reading an interview with New York Times bestselling author Guy Kawasaki, where he offered his thoughts on content marketing, social media and a few other interesting topics.

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The six ‘Ws’ (and one ‘H’) of research-led PR

Richard Merrin, Managing Director of Spreckley Partners in the UK, shares his experience on Research-led PR.

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