Transparency, Rebranding, and PR

This post was first published by Mike Griffin on March Communications‘ blog PR Nonsense.

CrossroadIt’s been a bit of a hard week for New York Mayoral candidate Anthony Weiner. Even if you’re the type to just casually flip through the news channels at night, you probably recall how the former Congressman forever tainted his political career by inappropriately texting and tweeting with multiple women (none of whom happened to be his wife).

Having reentered the political arena in the New York City Mayoral race, Weiner has a repaired moral compass and the conviction that he is the right person to “fight for” the city. Read more

Tigers and Giraffes – How Customer Service Can Turn into Positive PR and Great Image Value

giraffebreadOne of the great joys in the life of a PR consultant are calls by client’s customers who found the PR contacts on the web. When you explain to them that they have reached the PR agency they often reply it was the only contact with a local number, they couldn’t reach any other contact or there hadn’t been an answer to their inquiry. Read more

Google+ Rapidly Becoming a Go-To PR Tool for Businesses

This post was first published by Sarah Hurley on March Communications‘ blog PR Nonsense.

Google+ is gaining steam — and fast. According to new research, 34 percent of people who use social networks to connect to other websites use Google+ as their primary platform. This both Twitter and LinkedIn, and falls short only of Facebook which leads the pack with 46 percent.

Google+ is also increasing its sharing more rapidly than Facebook. Another recently released report compares the average monthly increase of Google+ “plus ones” to Facebook’s “shares” over a six month period. The findings show that Google+ users increased their sharing of “plus ones,” including Web pages, blog posts and videos, by 19 percent from month to month, while Facebook shares went up 10 percent per month. This same report predicts Google+ users will generate over 1,096 billion +1s per month by 2016, compared to Facebook’s predicted 849 billion shares. When you consider that Google+ has only half the user base of Facebook, this growth is astounding. Read more

The Lucky 13 – Billion Dollar Internet Start-ups

Each month there are literally tens of thousands of companies started around the world. A recent infographic by Staff, shows the 13 start-up stars in the public spotlight.

Facebook’s market value is currently higher than the combined value of the others, even without including its recent acquisition, Instagram. The value and seize of the rated companies however differ Groupon e.g. has the most employees whereas one of my favorites, Instagram, a company with a mere 19 employees managed to rocket to its high-profile acquisition of an estimated US$1-billion by Facebook in 2012 within the span of just two years. Read more

How to Successfully Use Surveys & Research to Fuel PR Campaigns

This post was first published by Stephanie Jackman on March Communications‘ blog PR Nonsense.

There was a time when public relations was limited to positioning clients in front of the media. That time, however, is over, as the digital age has caused PR to evolve into much, much more. While media relations is still a very big part of what PR practitioners do, nowadays, we are asked to wear many hats. A client campaign could also include a wider variety of content creation and social media support, for example. In the last two years alone, I have seen one area of PR support grow exponentially, adding significant value to what PR firms can offer their clients. That area is research.

 Read more

The Founding Fathers: America’s First PR Firm

By Brian Hart, Account Coordinator at Jennifer Connelly Public Relations

“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”

That legendary line gives me pride as an American, and it gives me goosebumps as a PR professional. Thomas Jefferson and the gang knew it was their destiny to change the course of history long before the Declaration of Independence was drafted, but they also knew that their vision was unattainable until they could inspire the public to join their cause.  Read more

The Art and Science of PR Measurement, Part 2

This post was first published by Kacey Albertine on March Communications‘ blog PR Nonsense.

PR measurement is an art and science that even many of the brightest minds in the industry haven’t quite figured out yet, and certainly not perfected. Earlier this month, the International Association for the Measurement and Evaluation of Communication (AMEC), the UK Public Relations Consultants Association (PRCA) and the International Communications Consultancy Organisation (ICCO) came together to release a powerful guide on PR measurement.

 Read more

Demand evidence and think critically!

Thought leadership in telecoms PR

Like the spurious claims companies make about being “innovative”, of which I’ve written much before, there are plenty of organisations that claim to be “thought leaders”. But how can you tell if they really are? Because they say so? What does thought leadership actually mean, and why is it important? Read more

5 Things New Age SEO Means for PR

This post was first published by Martin Jones on March Communications‘ blog PR Nonsense.

Penguin 2.0, released last month, is Google’s latest update to its search algorithm and it continues the search giant’s trend of improving how it recognizes – and rewards – good quality links.

As we all know this is the latest in its battle with dodgy link brokers, content farms and other shortcut takers who try to dupe their way to the top of the first page of search results.

 Read more