Taiwan 2013: Growing media influence and active political debates

Compass PR_Christine & Claire Leaving Europe this week our series moves on to Asia where Christine Kao and Claire Chen share their insights into the Taiwanese market with us.

 1.         How did the global recession affect the demand for PR in Taiwan in 2013?

In Asia, the economic situation has been changing constantly in the past decade not only due to the global recession, but also due to the dynamic changes caused by the rising of China and Southeast Asian countries.

The demand for PR services indeed fells in line of the ups and downs of the economic situation. However, if an agency has operated over decades, has a good reputation and the trust from its clients, and has the expertise in both B2C and B2B communications, the recession should have less impact on its business due to the broad client portfolio. Read more

How to Bring the Power of Social Media to Networking Events

This post was first published by Alice Sol on March Communications‘ blog PR Nonsense.

Social media can be a powerful tool during networking events. We spend so much time in front of computers and on social media that, now more than ever, it’s important to remind ourselves how a little face time can go a long way — and I’m not talking about the Facetime app on your iPhone. Read more

Maximizing The Potential of Your LinkedIn Profile

Posted by Cheryl Joost  at Jennifer Connelly Public Relations (JCPR). Follow Cheryl on Twitter@CherylJCPR.

LinkedIn seems to be a common topic of conversation lately among colleagues and clients, and more often the focus of that conversation is either, “What mistakes am I making?” or “How can my LinkedIn profile be more effective?” As with all social media sites and marketing ventures, you want to get the highest return possible, and in order to do so you need to fully optimize all available resources. Below are a few tips on how to avoid common mistakes while simultaneously making your profile more effective.

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A world of apps, FinTech Innovations and Commodore 64s

This post was first published by Michael Scanlan on the CCgroup blog.

In 1987, I went on holiday to the Soviet Union. Don’t ask.

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Anyway, when I was there, I went into GUM, the famous department store in Red Square, to buy some souvenirs. Armed with a fistful of roubles, I navigated the Byzantine counter routine. You ordered from one person, paid a second and picked up your purchases from a third.

Huge queue due to the ancient paper ticketing system!

This was the most bizarre queuing system I’ve ever encountered. Until, that is, I attempted to get into Apps World 2013 earlier this week.  Read more

Finland 2013: A tendency for PR sprints instead of long-term strategy and a growing demand for international PR

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Two weeks ago Sergej Trofimenko from Russia reported on trends influencing PR and media in 2013. This week we will take a look on Northern and Northeastern Europe:

Jukka Laikari offers a short glance at impressions from Finland…   Read more

Goodbye Sohei!

After five years the Munich GCPR team has to say goodbye to Sohei, Yuki and Chiharu (2).

They will stay in the GlobalCom PR Network family of course, returning to Kyodo Public Relations in Japan where Sohei will support the international business development.

Goodbye

Have a save trip home – we’ll miss you!

Your Munich team

How New Execs Can Build Effective Relationships with Influencers

This post was first published by Megan Grobert on March Communications‘ blog PR Nonsense.

Execs should take steps to prepare themselves for media and influencer relations when they take a role at a new company.Apple recently announced that Burberry’s CEO, Angela Ahrendts, would be joining the team as senior vice president of retail and online stores. We constantly hear that change happens – and that it’s often for the best – but as PR professionals, we always a feel a slight bit of anxiety when a client brings in a new executive.

Will the media take to him? Is she prepared to engage in interviews and speeches on the company’s behalf? Executives are the company’s public face in the media, so rapidly getting new executives up-to-speed is crucial. Read more

This Week In Content

This Week in Content spotlights the latest research and trends in branding, marketing, and social media from U.S.-based agency JCPR.

The Top 7 Content Marketing Trends That Will Dominate 2014

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Here are the top 7 ways content marketing will be effective in the future:

1. Businesses Will Finally be Able to Define Content Marketing

2. The Top New Marketing Job Title Recruited and Hired will be “Director of Content”

3. Mobile Content Marketing Strategies will Separate Winners from the Rest of the Pack

4. Calculating Content Marketing ROI Will Spawn New SAAS Software and Companies

5. Businesses Will Look for Ways to Automate Their Content Marketing, and These Efforts Will Fail

6. Google+ and Slideshare Will Become Essential for B2B Content Marketers

7. Location-Based Content Marketing Will Provide Huge ROI for Brick-and-Mortar Businesses Read more

Holmes Report: GlobalCom to support rollout of mobile business platform ZNAPTM

Holmes Report Another client win for GlobalCom: Network agencies in EMEA, Asia-Pacific and North America will support the global rollout of the new mobile business platform ZNAPTM. MPayMe, the Hong Kong company behind ZNAPTM, has hired GlobalCom to lead corporate and B2B PR duties for ZNAPTM, which provides merchants with secure multi-channel mobile payments with value added services such as loyalty integration, business intelligence, geo-location in-app consumer communication, offer marketing and much more. The UK’s CCgroup will lead the account, supported by GlobalCom PR partners PR People in Hong Kong and Jennifer Connelly Public Relations in the U.S. The story of this latest PR assignment of the GlobalCom PR network is now live in the Holmes Report.

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4 Tips for Getting the Most Out of Your PR Agency

This post was first published by Hanah Johnson on March Communications‘ blog PR Nonsense.

When you hire a PR agency, the more you know about best practices, the better the PR service.A lot of the public relations blogs out there are great references for tips and tricks on how PR agencies can better service their clients.

For PR professionals, how-to articles on topics such as planning the perfect product launch, boosting social media campaigns or leveraging analyst relations programs, among others, are effective resources for learning ways to maximize PR’s value for our clients.

But what about the other side of the coin – what are the things clients can do to optimize the services that tech PR agencies offer? When firms and their clients establish a consistent and reliable working relationship, a lot can be accomplished.

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