1. How did the global recession affect the demand for PR in Taiwan in 2013?
In Asia, the economic situation has been changing constantly in the past decade not only due to the global recession, but also due to the dynamic changes caused by the rising of China and Southeast Asian countries.
The demand for PR services indeed fells in line of the ups and downs of the economic situation. However, if an agency has operated over decades, has a good reputation and the trust from its clients, and has the expertise in both B2C and B2B communications, the recession should have less impact on its business due to the broad client portfolio. Read more