Poland 2013: Stable PR budgets but changing media landscape

LukaszThis week we spoke to Lukasz Wilczyński and his colleagues, who shared their impressions of the recent changes in PR and the media perspective from Poland:

How did the global recession affect the demand for PR in Poland 2013?

The crisis didn’t register strongly in the Polish market in 2013. It looks like the worst is over, the market is stabilizing, and it slowly starts growing. The economy is getting back to the good old condition from the past. We are now buying fast-moving consumer goods, investing in properties, cars and new technologies.  Read more

Facebook, Twitter, LinkedIn and … SlideShare?

This post was first published by Maya Smith on March Communications‘ blog PR Nonsense.

SlideShare can help generate leads and build brand awareness.Brands are well aware by now that a presence on social media is a necessity for PR in this day and age. Facebook, Twitter, and LinkedIn claim the top three places for most popular social media sites for businesses, but there is one network that we’ve been working with clients to leverage recently that has been providing a lot of return.

SlideShare is an online community that allows you to share presentations. The site is seven years old and, as of 2012, has 51.6 million monthly visitors. It was acquired by LinkedIn last year, allowing for easy integration with an already established online community.

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Failure to Launch: 6 Tips for a Better Website Development Experience

Posted by Michelle Pittman at Jennifer Connelly Public Relations (JCPR).

michIn what may be the single biggest debut belly flop in internet history, the healthcare.gov website continues to struggle with intermittent outages, an inability to handle peak usage and critical breakdowns at key points.

Put aside the politics for a second: is anyone really surprised that a website project didn’t go according to plan?

Web developers, I do not disparage you. Creating a website from scratch or radically overhauling an existing property requires several parties to come together and share expertise. Marketers want the site to look good and convert leads to sales; web developers want the site to function seamlessly and showcase their latest technical wizardry; content developers want to make sure the writing sings and the visual elements help tell a cohesive story … and the C-suite just wants the project done already.

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Dubai 2013: The United Arab Emirates are back in Business

Mohammed_FEKRA_UEAMoving further to the east this week our blog team talked to PR expert Mohammed El Batta of our Dubai based team. Here are his answers to our three questions, taking a look at the developments in 2013:

How did the global recession affect the demand for PR in Dubai in 2013?

Demand for PR in 2013 has seen a rise in the United Arab Emirates (UAE), especially with the economy starting to rebound and with the property market seeing a positive recovery. Read more

4 Ways to Ensure Your B2B Social Media Strategy Isn’t Just a Corporate Afterthought

This post was first published by Blaise Lucey on March Communications‘ blog PR Nonsense.

B2B social media needs a strategy to succeed.Sometimes, it seems like everything has already been said about B2B social media marketing. There are hundreds, maybe thousands, maybe hundreds of thousands of articles all talking about the same thing: strategy.

To succeed on social media, B2Bs have to develop a strategy. Duh.

But if it’s all been said before, why do only 38 percent of B2Bs have a “defined” social media strategy? Is the message not getting through? Or is social media still just a corporate afterthought? Read more

Wearable tech and Fintech PR: The importance of insight

This blog post was written by Michael Scanlan, CCgroup

In 1wearable tech975, the German electronic band, Kraftwerk, appeared on Tomorrow’s World playing Autobahn while the voiceover explained how they used their ever-so modern synthesisers to create music. At the end, the voiceover soberly predicted that the following year they would dispense with keyboards altogether and wear jackets with electronic lapels that they would play instead. Read more

Buzzword Breakdown: The Corporate Narrative

Posted by Leslie Billera at Jennifer Connelly Public Relations (JCPR). Follow Leslie on Twitter @LBillera.11 7 13_Leslie blog image 137812140 (3)

Every company’s story is unique. And how you tell yours is critical.

Your company’s story is your “corporate narrative,” and it should be the foundation of any brand’s efforts to make an impact on their marketplace…and who isn’t?

Your corporate narrative is a statement – typically about 100 words in length – that could serve as a boilerplate on your press release, an “about us” lead paragraph on your website, or a quick blurb sent to a busy member of the media who instantly “gets” what your brand is all about after reading it. Read more

Latvia 2013: Political and cultural changes cause PR demand

AntraSavlevica_LatviaThis week to take a look at the Baltics. Our colleague Antra from Latvia shares her insights into recent changes and developments in 2013:

1. How did the global recession affect the demand for PR in Latvia in 2013?

In 2013 communication industries, including PR, started to feel an upward trend again. Mainly that was caused by two reasons – firstly, increased activity and income in various business sectors and industries. Secondly, due to several major changes which are about to happen in Latvia next year: opening of the energy market, joining the Euro Zone and Riga becoming the 2014 Culture Capital of Europe.  Read more

6 Calls to Action That Will Boost Brand Engagement

This post was first published by Brendan Reilly on March Communications‘ blog PR Nonsense.

A call to action elevates any piece of content and creates opportunities for further brand engagement.A call to action. It’s something no piece of content should ever be without. Not having one is like loading the bases in the bottom of the ninth with two outs and then watching three strikes sail down the middle of the plate without swinging. What was the point of doing all that work if you weren’t going to capitalize on it?

Whether it is a blog post, a contributed byline, an online video or an infographic, there has to be something that gives your audience a clear path forward, a next step that provides them with the insights they’re looking for. If you don’t give them a call to action, there’s a very good chance that their next step won’t involve you or your brand. They’ll go off and do a Google search, and likely end up finding content from your competitors. Now you’ve lost that share of voice. You walked them from Point A to Point B, but let someone else get them to Point C, and that’s who they’ll remember.

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Five flavours of geek the PR industry can’t do without

Richard Fogg, Managing Director of CCgroup

Geek

“PR Geek Factory Outrage” screamed the TV headlines. Images of a Matrix-style cloning facility flashed on the screen, where dozens of half-formed men and women PR geeks were being synthetically created. Footage followed of Mark Borkowski, Adam Cranfield and Matt Neale being bundled in the back of a police van after the trial was over and the verdicts read. Finally, a picture of Alex Aiken, by now dubbed the ‘Geek Godfather’, who was still the subject of a global police man hunt.

It was a pretty weird dream. But after the thought-provoking, standing room only ‘Does PR need more geeks?’ PR Moment event last night, it wasn’t unexpected. Read more