Over the past week, we’ve studied a few different kinds of tech product launch strategies. Today, we decided to take a look at how Microsoft launched the XBOX One.
The gaming console was unveiled in May 2013 as an “all-in-one entertainment system,” boasting features for the whole family. Unfortunately, the gaming system’s advertising strategy had an undeniably rocky start.
Along with the usual launch event that was live-streamed on the XBOX On site, Microsoft tried something new by sending out a pre-launch letter. Though intended to be a lighthearted letter to one’s spouse, critics all over Twitter interpreted it as more sexist than humorous. Yikes. Read more