The world of communications and publicity provides an endless amount of obstacles but the goal is always the same: gain exposure for your brand.
And as editorial staff continues to shrink in our increasingly digital age, achieving recognition from the journalists and reporters that you need to succeed has become increasingly challenging.
Brand ambassadors have long attended industry events to reach both the media as well as target audiences. Networking can move the brand awareness needle, but what is the return on investment? Exhibiting at events can cost well over $10,000 — and that doesn’t even include travel and hotel expenses. And trying to get the attention of the frenzied media alongside hundreds of other companies at these events is a feat unto itself. Read more