A Twist on the Traditional PR Event

Intro PR Event JCPRBranding your own event puts you in control

The world of communications and publicity provides an endless amount of obstacles but the goal is always the same: gain exposure for your brand.

And as editorial staff continues to shrink in our increasingly digital age, achieving recognition from the journalists and reporters that you need to succeed has become increasingly challenging.

Brand ambassadors have long attended industry events to reach both the media as well as target audiences. Networking can move the brand awareness needle, but what is the return on investment?  Exhibiting at events can cost well over $10,000 — and that doesn’t even include travel and hotel expenses. And trying to get the attention of the frenzied media alongside hundreds of other companies at these events is a feat unto itself. Read more

Boston: Future Tech Capital of the World?

This post was first published by Jimmy Young on March Communications‘ blog PR Nonsense.

As a Boston tech PR firm, March Communications has seen firsthand over the last decade how impressive the city’s evolution - not just as a tech hub for the East Coast, but the whole country - has really been.Newly elected Mayor of Boston Marty Walsh boldly declared last week during a visit to local tech education non-profit LearnLaunch, “We want to make Boston the tech capital of the world.”

As a Boston tech PR firm, March Communications has seen firsthand over the last decade how impressive the city’s evolution – not just as a tech hub for the East Coast, but the whole country – has really been.

The Boston tech sector’s success is already central to the area’s economic growth, but Walsh’s comments crystallized the collective efforts of city and state officials to make Boston the global technology hub.

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Dressed for Success at PR Events in Denmark

Danish Agriculture & Food Counsil promoting their ‘More with Less’ strategy at The People Meeting 2013

Danish Agriculture & Food Counsil promoting their ‘More with Less’ strategy at The People Meeting 2013

PR events are excellent occasions for meeting potential clients and launching new products. But you have to prepare them very carefully if they should turn out to be anything other than a waste of time.

The People Meeting at Bornholm is an event in Denmark where politicians, market leaders, opinion formers, and anyone who is interested in debating and taking part in what goes on in the society meet once a year for a week of PR activities. It is the people’s celebration of democracy. It is also an excellent opportunity to present your company to clients and journalists. Read more

LinkedIn Continues to Evolve into Proving Ground for Thought Leaders

This post was first published by Jimmy Young on March Communications‘ blog PR Nonsense.

LinkedIn has become a marketplace for thought leadership content. Jay Leno only recently signed off The Tonight Show for the final time, and I’m already missing his “Jaywalking” segment. In this classic “man-on-the-street” bit, Jay would walk up to unsuspecting passers-by to ask questions about hot-button issues of the day. Most didn’t know what he was talking about and responded with hilariously uninformed answers.

In one of the more recent “Jaywalking” segments, Leno asked people about their social media behaviors. There was a lot of talk about selfies, Facebook and Twitter, but nothing about LinkedIn.

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The Organizational Anatomy of Event PR in Egypt

Prime Minister Dr. Hisham Kandil Opens a Joint-African Development Bank and Social Fund for Development Youth Employment Forum

Prime Minister Dr. Hisham Kandil Opens a Joint-African Development Bank and Social Fund for Development Youth Employment Forum

While the advent of social media and online advertising has fundamentally altered the public relations landscape, with these platforms now a part of the event PR tool kit, classic event PR is never dead because in this option-rich era, events offer a unique opportunity to refocus the attention of your demographic.

Events can become synonymous with something as broad as a market or as narrow as a topic you wish to highlight. In short, you cannot substitute the rewards in terms of attendance and revenue that event PR facilitates. Read more

Flipboard: The Facebook Paper That Already Existed

This post was first published by Blake Snelling on March Communications‘ blog PR Nonsense.

A breakdown of Facebook and Flipboard's features.

There’s no doubt that print newspapers are losing popularity and sales as online news consumption takes off in the form of websites, smartphone apps, and social media platforms. In fact, according to a recent study by Pew, over half of Americans get their news digitally, topping both newspapers and radio.

As a communications major, I’ve downloaded and deleted half- a -dozen subpar iPhone newsreaders in an attempt to find an easy-to-use substitute for an actual newspaper. That’s why when I first came across the demo of Facebook’s new iPhone application I thought I’d accidentally clicked the wrong video. What I saw looked exactly like an app I’d started using religiously after trying out many different newsreaders in the Appstore: Flipboard. Read more

In Italy ‘Events’ move towards digitalization and personalization

Motorola Moto G Event_ItalyIn Italy, enthusiasm for PR and marketing is finally back. Companies are not prepared to spend more, but have started using this communication and engagement platform in the marketing mix again. From a European perspective we don’t see an increase in the demand for events, but a request for a new approach in regards to designing new event formats and a different ways of scheduling.

Today event planning needs to take a new situation into account:  Editorial teams are shrinking and most editors have less and less time to attend events. Read more

5 Ways to Deal with a PR Crisis

This post was first published by Cheryl Gale on March Communications‘ blog PR Nonsense.

A PR crisis can happen fast. An unexpected event ripples throughout the company and executives go into crisis mode, seeking shelter in the board room. Employees whisper in the hallways. And, once that crisis spreads to the outside world, public companies often watch in horror as the stock price plummets.

But there are things you can do in a PR crisis. That was the topic of the latest Pub Club event, which took place last night at Hotel 140 in Boston.

During “Reputation Management in the 24/7 Media Environment: Best Practices in Crisis Communications,” four experts spoke about how companies can handle a PR crisis. Read more