This post was first published by James Young on March Communications‘ blog PR Nonsense.
It is a tale/Told by an idiot, full of sound and fury/Signifying nothing
My intention in starting with this particular Macbeth reference is certainly not to lambaste my fellow writers. It’s not easy to work in journalism, marketing or PR, and when trying to tell our own tales, we all have moments of idiocy from time to time — those times when the stories we tell aren’t quite as compelling as we’d hoped when we’d drawn up an initial outline. Those times when a deadline or creative lapse cannot be overcome.
Then there’s the added pressure of quantity. Content marketing has created an expectation among audiences that anyone who can tell them something of value, and has a platform to do so, should churn out content at an assembly line rate.
But just how much is too much for our audiences? Are they to the point of being so inundated by content that they tune it out? Read more