Full Disclosure: SiriusDecisions is a March client.
Last week, when John Neeson, SiriusDecisions co-founder and managing partner, took the main stage at SiriusDecisions’ Summit 2014 to unveil the company’s industry-first “B-to-B Confidence Index” study, he outlined the five pillars that lead to growth for B2B organizations:
Markets – Entering or expanding into vertical, horizontal or geographic markets using existing offerings.
Buyers – Targeting new buying centers and behaviors.
Offerings – Launch of new products/services, or enhancement of the current portfolio.
Acquisition – Purchase of other companies or incubating business units.
Productivity – Maximizing efficiency, effectiveness and engagement. Read more