How many banking execs does it take to buy FinTech?

This post was first published by Daniel Lowther on the CCgroup PR blog.

The financial services industry is facing challenges like never before.

Competition is increasing as traditional players battle for market share with new, non-traditional financial institutions in a world that is increasingly digital and mobile. The problem is the majority of organisations have outdated IT systems when they are desperately in need of a digital edge to meet these challenges. As a result we are seeing an increase in technology investments by financial institutions.

Analyst firm Celent predicts total spending on IT by banks across North America, Europe, and Asia-Pacific will grow to US$188 billion in 2014, an increase of approximately 4.4% over 2013.

The research we announced earlier this month – ‘How to influence Fintech buyers’ -reinforces this view. The technology market for financial services is truly big business with multi-million dollar contracts regularly being made available for tender. Read more

Pleased to meet you. My name is Latvia.

Art Nouveau architecture, vivid culture life, singing, amber and ice-hockey are probably the main things you could imagine when thinking about Latvia. Without a doubt, it’s all true. And here are some more facts you can spare for your next small talk with Latvian or anybody interested in the topic. 

flagge-lettland

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2 Important Things to Know about LinkedIn’s Publishing Platform

This post was first published by Beth Brenner on March Communications‘ blog PR Nonsense.

Back in February, LinkedIn opened up its publishing platform, giving 25,000 members the ability to post original, long-form content and share it with their professional networks. The social media channel has since steadily been extending access to this feature, allowing users to build their individual brands, and share their expertise with customers, partners and potential prospects and employers.

Whether you’ve seen the pencil symbol appear on your homepage or are eagerly awaiting it, here are two things to know with regard to the publishing tool. Read more

Are trade shows the most old-fashioned of B2B PR activities?

This post was first published by Will Gardiner on the CCgroup PR blog.

Cloud world

Picture via @CloudWSeries

 

This week, I headed down to the co-located Cloud World Forum, Big Data World Congress and Enterprise Apps World to meet up with clients, journalists, analysts and industry contacts. In mentioning that I was going to a non-CCgroup PR friend of mine, the response was a surprised (and surprising) “aren’t trade shows dying now?”

Time didn’t permit a lengthy debate at the time, but I shall take the opportunity now!

In my view, trade shows are still highly relevant to B2B PR & Marketing. Tried and tested should not be mistaken for old-fashioned…Read more

You Have a Prospect’s Email Address – Now What?

This post was first published by Blaise Lucey on March Communications‘ blog PR Nonsense.

Email sign-up forms are everywhere these days. It doesn’t matter if you’re looking at the website for a bookstore or a Big Data analytics company – email newsletters are still very much in fashion. Mobile devices have guaranteed that people are checking their email more than ever, too.

An email address is the cornerstone o
f a content marketing strategy. A blog post that gets traffic is great, but the odds are good that those visitors will never stop by the website again, unless another blog post catches their attention. Read more

What’s in an Angle? Perspectives on the Amazon/Hachette Dispute

Ebook Posted by Kelly Davis at Jennifer Connelly Public Relations (JCPR).

Anyone who’s ever flipped channels between FOX News and MSNBC immediately following  a political debate knows there’s more than one way to frame a news story – in today’s fragmented media landscape, this is truer than ever. The recent business dispute between Amazon and Hachette demonstrates several of the many lenses through which media interpret and deliver news. Read more

What I know about Germans

Cultural differences and specifics are a never ending source of amazement, mystification and amusement in international work environments such as ours. Luckily many expats today cope with their cultural shock by blogging about it or posting hilariously funny posts in social networks – so people moving or traveling to a new country can check out what will await them.

deutschland-fahne-wehend

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3 Easy-to-Use Analytics Tools (and None are from Google)

This post was first published by Martin Jones on March Communications‘ blog PR Nonsense.

According to Wikipedia, “magical thinking” is the attribution of causal relationships between actions and events where scientific consensus says there is none. If you replace “scientific consensus” with “hard numbers,” you might have a fitting definition for many digital PR campaigns today.

An agency might write a blog post about a webinar for a client and, the next day, webinar registration goes up. So it must have been the content that drove the traffic, right? Read more

Make the Right Choice Placing Video Ads Online…or Risk Losing Your Investment

Posted by Megan Snyder at Jennifer Connelly Public Relations (JCPR).

162307779According to a recent New York Times article by David Segal, “Online video ads are supposed to be a marketer’s dream. Instead, many get lost in an unruly maze.”‘

Video ads are a huge market for brands looking to reach their audiences in an interactive and dynamic way—but how can you ensure the right people are seeing them? The article stated that more than half of online video ads are not seen due to:

-Being buried low on websites

-Running on easily ignored video players that are too small or hard to find

-Getting lost among other ads

Online video advertising can certainly be effective as long as you’re being strategic.

NFV, certainly not as easy as 123, but not far off

This post was first published by Paul Nolan on the CCgroup PR blog.

Three letters have dominated the agenda at TM Forum Live this week – N-F-V.

TM Forum Live! 2014 Nice, France

Network function virtualisation has been discussed at length for the last 18 months or so. Inevitably for the telecoms industry, what started as disruptive network innovation is now being clouded by incessant hype. Will the mobile PR industry, please take a bow…

The mobile industry loves to eulogise over the ‘next big thing.’ I’ve been heavily involved in the industry for the last ten years and remember small cells being heralded as the capacity crunch silver bullet, RCS bounding up as the solution to the OTT messaging threat and more recently, big data being the tide turner for declining operator revenue.

This does not mean to say that these technologies won’t all be hugely successful… RCS, although launched a few years’ ago received something of a shot in the arm this week with some positive survey sentiment from the global operator community. Better late than never…Read More