3 Lessons from Customer Service I’ve Taken to Tech PR

This post was first published by Brette Querzoli on March Communications‘ blog PR Nonsense.

2014-08-25_1439Since I was old enough to have a job, I worked in customer service. As it turns out, all of those years serving food or selling clothes brought me more than just a paycheck – the lessons I learned directly correlated to the basic skills I would need to become a tech PR professional.

I’ve worked as a sales associate, a telemarketer and a waitress, and each taught me something invaluable that helped me find some footing at the beginning of my PR career. So, if you are looking to get a start in public relations, here are three lessons from customer service jobs that can help ease the transition. Read more

The Pre-Pitching Perfect Storm

This post was first published by Stephanie Jackman on March Communications‘ blog PR Nonsense.

 When strategizing with clients on how to make a splash on the day of a big announcement, there’s one technique we come back to time and time again – pre-pitching.

Having one to two weeks before an announcement drops truly makes the job of a tech PR professional easier, and it allows us to secure quality coverage with our clients‘ key messaging. With pre-pitching, we can identify compelling headlines, deliver the right angles of the story to the right journalists, and have our spokespeople jump on the phone with media targets, which is truly invaluable.

Here at March, we like to take a similar approach in the weeks leading up to a client’s appearance at a conference. We reach out to media and analysts one month in advance, and we offer them the chance to schedule conversations with our clients at the show before their calendars fill up. It often makes for a very busy conference for our spokespeople – but ultimately, a very happy client. Read more

A Critical Video Component B2B Brands Are Missing

This post was first published by Brendan Reilly on March Communications‘ blog PR Nonsense.

A stationary subject can be brought to life in your videos by using creative camera movements.It’s no secret that creating video content as part of PR and communications strategies can be highly effective, especially in a world where mobile technology and social media have led to skyrocketing video consumption numbers. But pointing a camera at someone and telling them to talk about their product isn’t the kind of video that people find particularly compelling, let alone the kind that goes viral. So what are brands missing?

There’s a lot that goes into creating high-quality videos that people will want to watch, enjoy watching and then feel compelled to engage with a brand after they’ve watched it. So many things add production value to your content, from your choice of camera to lighting decisions, audio equipment, scripting, charisma of your on-camera talent and more. One of the most overlooked aspects of what makes great video content is movement – in terms of both what you’re filming and the camera itself. Read more

4 Ways to Go Beyond the Press Release in a Post-Panda World

This post was first published by Maya Smith on March Communications‘ blog PR Nonsense.

The Google Panda algorithm update rewarded strong B2B tech PR strategies.

It isn’t “new” news anymore that Google’s Panda 4.0 caused the SEO visibility of press releases to drop considerably, but companies are still working to adjust PR strategies. The silver lining is that the increasing emphasis on original content presents even more opportunities to share original, creative content that drives results. The press release can still be used to generate awareness, but it’s only one piece of the puzzle. Here are some other ways that brands can spread their messages, without running into the Google algorithm roadblock: Read more