Is an Industry Giant About to Outshine Your Client? Not So Fast…

This post was first published by Stephanie Jackman on March Communications‘ blog PR Nonsense.

When strategizinannouncement hijackingg with clients on the ideal timing for a big announcement, the golden rule for tech PR pros is to avoid holidays, Fridays, and, if it can be helped, dates when you know an industry giant is going to unveil its own big news or product. The logic is simple – the media landscape will be consumed with covering the market leader’s latest news, and a client’s announcement risks being outshined.

Depending on how you look at it, this can be either a blessing or a curse for tech PR pros. On the one hand, having to work around other companies’ announcement dates can be frustrating. But, on the other, the date of a market leader’s big announcement offers the opportunity for a different kind of visibility. Read more

Keys to — and an Example of — a Memorable Product Promo Video

This post was first published by Brendan Reilly on March Communications‘ blog PR Nonsense.

Product promo videos should recreate environments familiar to the target audience.What makes a good promo video? Do you need a huge budget and a Hollywood film director to pull it off?

The answer to the second question is a simple “no.” The answer to the first question is a pretty simple one, too. Take the video below as an example. This comes from Triune Films, an independent production company that runs a very popular YouTube channel, Film Riot. FYI,while they do absolutely amazing work, they are neither operating with Hollywood level budgets (not even close), nor are they spending any more than the amount of money that most CMOs could find between their couch cushions. Read more

Top 3 New Year’s Resolutions for New PR Pros

This post was first published by Rebecca Ferrick on March Communications‘ blog PR Nonsense.

New Year's Resolutions 2015

My usual New Year’s resolution is to avoid making resolutions. In the past, I’ve been guilty of setting myself up for inevitable failure. I’ve made countless resolutions that I know I will never actually remember to keep (like 2012’s resolution to floss everyday…) nor be able to achieve in 365 days.

However, having just begun my tech PR career, I’m resolving to be more resolute. I’ve been an account coordinator at March for two months now and have learned an incredible amount, including what I need to work on as a new PR professional. Hey, you learn more from your mistakes than from your successes right? Read more

SEPERATING THE FIX FROM THE FAD: An insight into the growing health and fitness habits that are here to stay

Fitbit Force, Jawbone Up,  Fitbug Orb, Nike FuelBand SE

 

This month I can seamlessly predict what your daily media digestion will mainly consist of – I suspect you have just finished reading about the New Year being THE time to discover a new you? Or maybe you’re wincing at the reality of being one of the 50% of people that have already ditched their diet and fitness resolution. Sound familiar?

Unfortunately the commercial hype around embarking on a healthy lifestyle in the New Year has somewhat diluted what actually is a very important message. The effects of yoyo dieting, blowing out one month and compensating by depriving yourself the next, is actually more dangerous than if you were to find a constant happy medium.

So why do we find ourselves becoming so absorbed with the quirky fads that will be a long forgotten come the Summer? Particularly when there are actually a lot of growing trends emerging that offer a much more holistic approach to fixing our psychology towards health, food and fitness. These are the solutions that offer a real lifestyle change. Read more