Tech PR Pros: Pitching the Wall Street Journal? Remember These 4 Tips

This post was first published by Patricia de Groot on March Communications‘ blog PR Nonsense.

Gorkana Wall Street Journal Tech Journalism

A few weeks ago, Gorkana invited Californian PR professionals to a panel discussion with members of The Wall Street Journal’s technology and finance team. „Heart on the Street“ co-editor Liam Denning, deputy technology editor Scott Austin and technology reporter Rolfe Winkler gathered at the Fairmont Hotel in San Francisco to share their insights on the world of tech journalism.

Here are the four most memorable tips to consider before hitting “send” on your email pitch to the WSJ: Read more

Facebook as a News Source – Will Publishers and Consumers ‘Like’ It?

This post was first published by Hanah Johnson on March Communications‘ blog PR Nonsense.

Facebook Instant Articles

This time last year, Pew shared that 30 percent of U.S. adults get their news from Facebook. That stat startled many people – is the news and information on Facebook really a sufficient news source for Americans?

For better or worse, Facebook is embracing that role, rolling out a new plan this month to host articles from news organizations like NBC News, BuzzFeed and The New York Times. Facebook Instant Articles will bring more “aesthetic” articles to mobile users, including high res images and geo-tags, as well as faster load times (Facebook is promising 10x speed increases for articles published directly to its platform). Read more

Content Marketers: I Hope You’re Not Making These Grammar Mistakes

This post was first published by Sarah Love on March Communications‘ blog PR Nonsense.

Grammar in Content Marketing

It should come as no surprise that content marketing is growing in importance for PR. But, much of that value is eroded when content isn’t written correctly. With that in mind, here is a list of some grammar rules to keep in mind as you build out content for your brand or for yourself. Read more

3 PR Tips We’ve Acquired from Supporting Client Acquisitions

This post was first published by Sarah Love on March Communications‘ blog PR Nonsense.

PR Acquisition

We recently helped a client through an acquisition, its third during our time as its tech PR agency. Each acquisition announcement is different, as we’ve learned from this client and the many others we’ve supported through this process.

Here are three tips to keep in mind as you prepare a PR campaign around acquisition news: Read more