The Power of Use Cases in #PR Pitching

This post was first published by Meredith L. Eaton on March Communications‘ blog M+PR Nonsense.

Erasing a ProblemFor many technology companies, obtaining customer case studies can be quite difficult – especially if the customers view the technology as their secret sauce. Naturally, they’d be wary of publically touting any solution that’s giving them an edge over their competition.

But, case studies are so vital to PR – especially when it comes to pitching top-tier media outlets and press. Can there be an adequate substitute?

Use cases can certainly come close. They provide great context for pitching a solution instead of a product, which means journalists may actually read your pitch instead of being so quick to hit the delete button on a straight product pitch. Read more

Why the Australian Coal Industry’s Recent PR Campaign Was an Epic Fail

This post was first published by Brendan Reilly on March Communications‘ blog M+PR Nonsense.

FailMembers of the Australian coal industry now find themselves swimming against a strengthening current of Internet backlash, with some calling its most recent campaign “the PR fail of the year” — and they’re not wrong.

While coal as a viable source of energy certainly has both its proponents and detractors the world over, the “Little Black Rock” campaign — sponsored by the Minerals Council of Australia — is indeed an unequivocal failure from a PR point of view for two glaring reasons. Read more

I ‘Gram Therefore I Am: Instagram for Marketers

This post was first published by Hailey Melamut on March Communications‘ blog M+PR Nonsense.

Instagram for b2b marketers

As a self-proclaimed Instagram aficionado (shameless plug to follow me @haileymelamut), I spend more time than I care to admit thinking of aesthetically-pleasing ways to share my day-to-day on social media. Yes, I am that annoying friend who whips out their phone to

With the recent increase in ads on Instagram, the app is becoming a valuable outlet not just for individuals, but brands and marketers as well. All digital marketing channels have a slew of unwritten rules guiding acceptable practices, and Instagram is no exception. Users must follow a certain ‘Instagram etiquette’ if their posts are to be well-‘liked’ – both literally and figuratively. document every last morsel of food at dinner and occasionally stops in the middle of the street to snap a quick pic. But, annoying or not, I am far from alone in my proclivity for Instagram — the platform has 300 million active users, and is actually outpacing Facebook in growth and engagement.

But, with so many filters, editing tools and photo layouts to choose from, deciding what to post on Instagram can be difficult. And, with an average of 70 million photos shared each day, users must post carefully to avoid getting lost in the Instaverse. Luckily, there are a few tried-and-true strategies that can help marketers appeal to their target audiences and foster engagement on Instagram. Read more