CES 2016: The New Year Takes Flight in Vegas

This post was originally published by Ryan Alford on the Interprose Voice blog.

There’s no better time in Vegas than January, attending the Consumer Electronics Show (CES). It’s commonly accepted that CES sets the tone for the New Year. And CES 2016 made quite an impression with as assortment of technologies, including virtual reality, augmented reality, the Internet of Things (IoT), the connected car, robotics, 3D printing, drones, and the smart home. Of course there’s more to it than just that, but my eyes fixated on this lineup because it’s what interests me the most. But, my eyes did wander a bit.

In a previous life, I often attended CES as a journalist. This was a totally different experience, considering I was there for a full week and not just a few days. To be honest, CES deserves a full week, at least. Nowadays, the show spills over from the Las Vegas Convention Center (LVCC) and into neighboring hotels. It seems the show gets bigger and bigger each year. Regarding CES and I, we hadn’t seen each other in a decade, but it welcomed me back with open arms.

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A Goal-Setting Routine: Creating Opportunities

This post was originally published by Ryan Alford on the Interprose Voice blog.

Are you a goal setter? And do you create goals in preparation for the New Year?

I read an article that called goal-setting “a practice for losers”. I almost fell out of my chair. Reading on, the author made a case for creating positive systems and habits, in place of goal-setting. Okay, I get it. That makes sense. But I ignored this hip, new way of working and went old school: I now write my goals down and put them in a place where I could be reminded of their importance each day.

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Four Tips & Tricks for Successful PR Measurement

This post was originally published by Laurie Davis on the Interprose Voice blog.

Whether it is to increase sales, gain more members, or be seen as a thought-leader in a particular industry, businesses and organizations have a wide variety of goals. And as communication professionals, our job is to help our clients meet their goals.

But how do we show movement on these goals? This is where PR measurement comes in. It is the tool to show how communication efforts bring value and help achieve the goals of the business or organization.

Recently, I had the opportunity to attend PR News’ PR Measurement Conference in Chicago. Dedicating a whole day to discussing PR measurement, the conference was a great refresher on several solid, time-tested measurement insights.

Here are my top four tips and tricks for PR measurement.

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