The Simple Question of WHY

Applying the Golden Circle to Content Marketing Strategy

This post was first published by Carrie Owens on Interprose’s blog, Interprose Voice.

“People don’t buy what you do, they buy why you do it.” – Simon Sinek, author, speaker, and consultant

At a recent Knoxville American Marketing Association meeting I was reminded of Simon Sinek’s Golden Circle concept on how great leaders inspire action. In short, his message is this: “Every organization on the planet knows WHAT they do and HOW they do it, but very few organizations know WHY they do what they do. What’s your purpose, your cause, why should anyone care? Always build your story from the inside out, starting with the WHY.”

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Four Tricks for Your Content Marketing Strategy

This post was first published by Rachel DeFrank on Interprose’s blog, Interprose Voice.

Content Marketing. You’ve heard the term, but have you got a strategy in place? It’s crucial in this day and age to populate your social media with interesting and relevant content to keep the engagement levels high, but where do you even begin?

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A Picture Is Worth A Thousand Words But Cinemagraphs Tell The Story

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.

I’m an aficionado of the horror genre. Bad horror movies? Awww, yisss. Really good scary movies – the kind that make you want to turn on every light in the house and check under your bed just to be sure there’s nothing lurking – even better. The Walking Dead? You’d better believe I’m a card-carrying Dead-Head, Walker Stalker, or whatever they’re calling us TWD fanatics these days (if Daryl dies, we riot).

Not long ago, I was watching a good scary movie by myself, with all the lights off. My evil kitty, who’d made herself scarce all night long, suddenly decided that the moment right before the movie’s biggest scare was the perfect time to go slinking by the couch where I was huddled. I caught only the briefest glimpse of motion – a single flick of her gray tail – from the corner of my eye, but it was enough to make me sling my head around fast enough to give myself whiplash (and quite nearly a heart attack).

Why? Because the human eye is attracted to motion.

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