This post was first published by Kristin V. McNulty on March Communications’ blog M+PR Nonsense.
I wasn’t born this way—immersed in all-things digital, that is.
The world was quite different then. It was 1985 and Madonna just made history for most cassette tape sales. Floppy disks were at the forefront. Phone books were tangible. “Please Be Kind and Rewind” was a slogan printed on every VHS cover in Blockbuster. Disposable cameras were cutting edge. And, the only time a computer was used in school was to play The Oregon Trail. It wouldn’t be for another 10 years that the “internet” would become a household term. And, even still, it was seemingly limited to a jovial You’ve Got Mail greeting after five minutes of ear-piercing dial-up.
While I most definitely am dating myself, I appreciate inherently knowing a world before Wi-Fi. A world where direct mail advertising was king and “word of mouth” promotion was queen. I’ve since seen targeted print campaigns become overshadowed by online strategy. I’ve witnessed Facebook mainstream into newsrooms and businesses. I’ve watched Twitter change the real-time dissemination of information. And, I’ve observed search engines shape the very landscape of website presence and design.
While I’m still a closeted ‘80s girls at heart (donning a scrunchie and admittedly listening to New Kids on the Block time and again), I also have had to evolve right beside it. I’ve studied it. I’ve adapted to it. And, now I’m helping clients stay ahead of it. The it being a world whose axis now spins on digital enterprise.
As we head into 2016, it’s mission-critical for every company to be foundationally optimized in order to successfully launch branding initiatives that are palpable for mass consumption. Here are five things that your company should be doing now in order to not be “so last year” when the ball drops at midnight: Read more