Let it be known that, yes, I do read BuzzFeed. And before you mock, let it also be known that hordes of much more highly respected people than me read it, too. People like Heidi Moore, finance and economics editor at The Guardian, for instance. Or Craig Newman, managing editor at the Chicago Sun-Times. Or Brian Carlson, editor in chief at CIO.com. Why – you might be asking yourself – would such seemingly intelligent people read a site perhaps best known for its exhaustive “listicles” of cats, bacon, movies and celebrities? My hunch is that because, in between all of these things, they realize what most BuzzFeed readers do: there is actually a lot of truly decent, thought-provoking stuff there. For this recent report on Facebook’s impact on the publishing industry in particular, though, journalists were bound to pay even closer attention. Read more
Let’s get down to business – CCgroup launches Business Technology stream
This blog is written by Will Gardiner, Head of Business Technology at CCgroup
There’s a news release here that explains why we think it’s important, what the opportunities are and why we’re equipped to make the most of them. And here’s a link to what PRWeek thought of the announcement.
In a nutshell, CCgroup has historically focused on mobile & telecoms, fintech and cleantech, but this year, several of our new and existing clients turned their focus on the enterprise market. And so, following the management buy-out in August, we established a new division to cater for B2B technology companies and consultancies from four key areas: IT Infrastructure; Workflow IT; Back-Office IT; and Business Intelligence & Big Data. There’s more detail on what these areas comprise of in the news release.
It’s an exciting time for CCgroup. We are convinced that combining the company’s longstanding B2B heritage with my own 7+ years of leading Business Technology campaigns will make us a compelling, fresh option for B2B IT marketers.
My experience lies across a wide range of verticals, delivering PR & Marketing campaigns for startups or global corporates (and everything in between!), so I was particularly interested in the research we are also releasing today. We’ve taken a detailed look at what makes different types of IT decision makers tick – specifically, what content and channels they rely on when selecting their suppliers. Vital intelligence for any B2B IT marketer.
Click the image for the complete infographic
We examined which information sources they favour when building a long list (colleagues and search engines came out really well – social and national media did not), when whittling it down to a short list (‘yes’ to white papers and case studies, ‘no’ to email marketing and social media again) and then finally when making a decision (video content and blogs really fell away at this point).
We also took a look at what content decision makers wanted to see more of, but B2B IT marketers all too often failed to provide (white papers and case studies in the main, followed by trade media coverage).
The full research, “How do IT decision makers choose their suppliers?”, is available for free download here: http://info.ccgrouppr.com/tech-decision-makers
In the process of this analysis, we also noticed some important trends in which information sources were relied upon according to the value of the IT investment and the type of IT concerned. When you download the document mentioned above, you’ll be given a chance to also download these analysis papers. In the coming weeks, I will be blogging about the findings too.
In the meantime, to find out more about our Business Technology division, take a look at the webpage, or to download “How do IT decision makers chose their suppliers?”, click the button below.
And, of course, if you happen to know an organisation that would benefit from talking with our new division, please introduce us!
Poland 2013: Stable PR budgets but changing media landscape
How did the global recession affect the demand for PR in Poland 2013?
The crisis didn’t register strongly in the Polish market in 2013. It looks like the worst is over, the market is stabilizing, and it slowly starts growing. The economy is getting back to the good old condition from the past. We are now buying fast-moving consumer goods, investing in properties, cars and new technologies. Read more
Facebook, Twitter, LinkedIn and … SlideShare?
Brands are well aware by now that a presence on social media is a necessity for PR in this day and age. Facebook, Twitter, and LinkedIn claim the top three places for most popular social media sites for businesses, but there is one network that we’ve been working with clients to leverage recently that has been providing a lot of return.
SlideShare is an online community that allows you to share presentations. The site is seven years old and, as of 2012, has 51.6 million monthly visitors. It was acquired by LinkedIn last year, allowing for easy integration with an already established online community.
Failure to Launch: 6 Tips for a Better Website Development Experience
Posted by Michelle Pittman at Jennifer Connelly Public Relations (JCPR).
In what may be the single biggest debut belly flop in internet history, the healthcare.gov website continues to struggle with intermittent outages, an inability to handle peak usage and critical breakdowns at key points.
Put aside the politics for a second: is anyone really surprised that a website project didn’t go according to plan?
Web developers, I do not disparage you. Creating a website from scratch or radically overhauling an existing property requires several parties to come together and share expertise. Marketers want the site to look good and convert leads to sales; web developers want the site to function seamlessly and showcase their latest technical wizardry; content developers want to make sure the writing sings and the visual elements help tell a cohesive story … and the C-suite just wants the project done already.
Dubai 2013: The United Arab Emirates are back in Business
Moving further to the east this week our blog team talked to PR expert Mohammed El Batta of our Dubai based team. Here are his answers to our three questions, taking a look at the developments in 2013:
How did the global recession affect the demand for PR in Dubai in 2013?
Demand for PR in 2013 has seen a rise in the United Arab Emirates (UAE), especially with the economy starting to rebound and with the property market seeing a positive recovery. Read more
4 Ways to Ensure Your B2B Social Media Strategy Isn’t Just a Corporate Afterthought
Sometimes, it seems like everything has already been said about B2B social media marketing. There are hundreds, maybe thousands, maybe hundreds of thousands of articles all talking about the same thing: strategy.
To succeed on social media, B2Bs have to develop a strategy. Duh.
But if it’s all been said before, why do only 38 percent of B2Bs have a “defined” social media strategy? Is the message not getting through? Or is social media still just a corporate afterthought? Read more
Wearable tech and Fintech PR: The importance of insight
This blog post was written by Michael Scanlan, CCgroup
In 1975, the German electronic band, Kraftwerk, appeared on Tomorrow’s World playing Autobahn while the voiceover explained how they used their ever-so modern synthesisers to create music. At the end, the voiceover soberly predicted that the following year they would dispense with keyboards altogether and wear jackets with electronic lapels that they would play instead. Read more
Buzzword Breakdown: The Corporate Narrative
Every company’s story is unique. And how you tell yours is critical.
Your company’s story is your “corporate narrative,” and it should be the foundation of any brand’s efforts to make an impact on their marketplace…and who isn’t?
Your corporate narrative is a statement – typically about 100 words in length – that could serve as a boilerplate on your press release, an “about us” lead paragraph on your website, or a quick blurb sent to a busy member of the media who instantly “gets” what your brand is all about after reading it. Read more
Latvia 2013: Political and cultural changes cause PR demand
1. How did the global recession affect the demand for PR in Latvia in 2013?
In 2013 communication industries, including PR, started to feel an upward trend again. Mainly that was caused by two reasons – firstly, increased activity and income in various business sectors and industries. Secondly, due to several major changes which are about to happen in Latvia next year: opening of the energy market, joining the Euro Zone and Riga becoming the 2014 Culture Capital of Europe. Read more