Ever since Forrester Research’s 2008 report, How Video Will Take Over The World, marketing and PR pros have been all over the rise of video content, especially since Dr. McQuivey found that just one minute of video is worth 1.8 million words! So, it’s no surprise that the media has caught on to the trend, too. These days, journalists are more frequently conducting remote video interviews with expert sources via Skype, a Google+ Hangout or even FaceTime. But, have marketing and PR firms’ media training services evolved to also incorporate training for these kinds of modern interviews? All too often, firms focus on the phone interview and in-person briefings, but, now, remote video interviews need to be added into the mix as standard. Beyond the interview content and topic messaging, below are five top tips to get spokespeople started when faced with a video interview for the first time! Read more
Is Native Advertising Useful for B2B Brands?
At this point, you might have heard of native advertising as either a useful new marketing tool or an evil, corrupting influence. Whatever the case, there’s no doubt that it’s going to be a huge, oddly unifying force in the world of public relations, marketing and journalism.
You don’t have to look further than Buzzfeed to see how popular the trend has become. The tech publication recently landed $50 million in venture funding – in part because the revenue from the publication’s native advertising has been so profitable. Read more
3 Lessons from Customer Service I’ve Taken to Tech PR
Since I was old enough to have a job, I worked in customer service. As it turns out, all of those years serving food or selling clothes brought me more than just a paycheck – the lessons I learned directly correlated to the basic skills I would need to become a tech PR professional.
I’ve worked as a sales associate, a telemarketer and a waitress, and each taught me something invaluable that helped me find some footing at the beginning of my PR career. So, if you are looking to get a start in public relations, here are three lessons from customer service jobs that can help ease the transition. Read more
The Pre-Pitching Perfect Storm
Having one to two weeks before an announcement drops truly makes the job of a tech PR professional easier, and it allows us to secure quality coverage with our clients’ key messaging. With pre-pitching, we can identify compelling headlines, deliver the right angles of the story to the right journalists, and have our spokespeople jump on the phone with media targets, which is truly invaluable.
Here at March, we like to take a similar approach in the weeks leading up to a client’s appearance at a conference. We reach out to media and analysts one month in advance, and we offer them the chance to schedule conversations with our clients at the show before their calendars fill up. It often makes for a very busy conference for our spokespeople – but ultimately, a very happy client. Read more
A Critical Video Component B2B Brands Are Missing
It’s no secret that creating video content as part of PR and communications strategies can be highly effective, especially in a world where mobile technology and social media have led to skyrocketing video consumption numbers. But pointing a camera at someone and telling them to talk about their product isn’t the kind of video that people find particularly compelling, let alone the kind that goes viral. So what are brands missing?
There’s a lot that goes into creating high-quality videos that people will want to watch, enjoy watching and then feel compelled to engage with a brand after they’ve watched it. So many things add production value to your content, from your choice of camera to lighting decisions, audio equipment, scripting, charisma of your on-camera talent and more. One of the most overlooked aspects of what makes great video content is movement – in terms of both what you’re filming and the camera itself. Read more
4 Ways to Go Beyond the Press Release in a Post-Panda World
It isn’t “new” news anymore that Google’s Panda 4.0 caused the SEO visibility of press releases to drop considerably, but companies are still working to adjust PR strategies. The silver lining is that the increasing emphasis on original content presents even more opportunities to share original, creative content that drives results. The press release can still be used to generate awareness, but it’s only one piece of the puzzle. Here are some other ways that brands can spread their messages, without running into the Google algorithm roadblock: Read more
How to Encourage Your Employees to be Brand Advocates on Twitter
By now, we all know the importance of having an active social media presence. No matter your industry, the chances of your customers being online are very high; that means you need to be online, too.
As PR professionals, we spend a lot of time talking with companies about how to implement and maintain strong social media programs. Unfortunately, one of the biggest challenges we hear (and let’s face it, know first-hand) is lack of time. Most companies understand the need for a steady stream of social content, but simply don’t have the bandwidth to do it.
So, what’s a busy company to do? Instead of expecting ownership to fall on the shoulders of a few employees, companies should empower all employees to be advocates on social media. Read more
The Press Isn’t Picking Up Your Company’s Story? Take Matters Into Your Own Hands.
Not every product announcement or company update is front page material. Most companies know that there some things that won’t get the attention of an industry publication or a business journal.
Yet that doesn’t stop the feeling of creeping disappointment when there doesn’t seem to be as much coverage of a new development as you wanted.
The fact is that the game of public relations has changed. Since March started doing tech PR in Boston in 2005, we’ve witnessed a lot of these changes firsthand.
PRHUB – Globalcom’s Indian affiliate recognized as among 15 emerging firms to watch out for worldwide in ‘Global PR Rankings 2014’
Only Indian PR firm and the second in Asia to make it to “Best of the rest” category, which recognizes firms with strong growth and an eye for innovation globally
Reaffirms Globalcom’s focus on knitting strong, independent PR firms worldwide
Why Your Company Has Trouble Getting Press Coverage
Far too often, companies believe that they are entitled to media coverage. Even when no message seems to be resonating, executives often try to find undeniable reasons why they should be receiving regular pieces of coverage in the highest tier outlets – places like the Wall Street Journal, Bloomberg TV or even new school outlets like Mashable.
Maybe your company makes a supremely cool product. After all, if your product is innovative and has features that the market hasn’t seen before, the media will surely be interested, right? Maybe you regularly speak in front of audiences in the hundreds or perhaps even thousands. That would seem to be worthy of being covered in the press. Your products or business could have won prestigious awards. You may have had a great piece of press coverage early on or you have $X million (or billion) in revenues. So why is it so hard now? Read more