Over the past few months, you might have noticed a new kind of notification on LinkedIn that lets you know whenever someone from your network has published a blog post. These posts are stored directly on LinkedIn, so reading them is a pretty seamless experience.
When you’re done, you’ll notice that there’s an endless stream of other content in the left column. Some of these posts are from LinkedIn Influencers – big-name CEOs, celebrities, policymakers – but others are from regular LinkedIn members.
This is part of LinkedIn’s grand plan to get people to stay on the platform and engage with it. Right now, most people treat LinkedIn as a job-finding website. If they don’t need a job or they’re not tidying up the resume, there’s no real reason to visit it. LinkedIn Groups provided some form of engagement but, as we’ve discussed, these groups have more or less become spam factories. Read more