Is Your Content Marketing Creating Headaches Down the Road?

This post was first published by Emily Hines on March Communications’ blog PR Nonsense.

Content Marketing HeadachesLast Friday, March held a content marketing and copyright issues crash course, led by our peers Jim Young (@JW_Young) and Manny Veiga (@zmveiga). Jim and Manny offered several tips and tricks to navigating the world of copyright issues, discussing best practices when publishing and curating content.

The session included great discussions and insights that are useful to PR folk and content marketers, as we are confronted with copyright issues on a daily basis. Here are three tips that I learned not to do that may help others trying to stay out of legal hot water: Read more

Strengthen Your PR Campaigns with Visual Content

Tunnel of media, images, photographs. Tv, multimedia broadcast,Research shows that adding images and video to your PR campaigns can increase engagement and social media sharing. In fact, Forbes found that 75 percent of articles published each week include multimedia content.

Multimedia elements help on a variety of fronts and play a big role in storytelling. We encourage our clients to consider adding image material to all content they create from marketing collateral, to white papers, press releases and blogs. Consider video/animation or an infographic, which is an effective storytelling tactic that helps guide the audience through a visual message by turning statistics into interesting data, tips or other types of learning points.  Read more

GlobalCom PR Network expands its network with UK-based agency Prova

richard-postins-w220h120GlobalCom PR Network is proud to announce their newest member Prova PR to the family.

Prava, established in 2000, is a leading PR and communications consultancy that works for big players across its sector specialisms including Triumph, Motorcycles, Motors.co.uk, Savills Energy and leading food waste recycler SARIA. Read more

3 Simple Tips for Effective SEO

This post was first published by Sarah Wheble on March Communications’ blog PR Nonsense.

The March team recensearch engine optimizationtly sat down for a search engine optimization (SEO) training boot camp with startup marketer and SEO consultant drew Wallace (the lowercase “d” is intentional and drew’s personal preference) to discuss how to better utilize SEO to benefit our clients.

SEO is the practice of manipulating content to improve a website’s ranking in search engines like Google, Bing or Yahoo. SEO might seem complicated at times with algorithm updates and constant changes to the ‘formula for success,’ but it really is only a matter of answering a few simple questions for your users, a concept which has been around for forever.

Just like the phone book, in which company names that start with the letter ”A” see the most success just by being the first result on the first page, optimizing your website and content online with key terms can mean your company comes up on page one of the Google search results.

Here are three tips we learned that can help clients better optimize their content for Google. Read more

5 Tips for CEOs on How to Survive a PR Crisis

This post was first published by Patricia de Groot on March Communications’ blog PR Nonsense.

Crisis CommunicationsWhen a corporate crisis strikes, crisis communications is crucial for the survival of any company. In these turbulent times, the CEO must step up and take charge as the primary spokesperson. Unfortunately, countless examples of public relations disasters indicate that the CEO might not always be prepared to be the crisis communicator.

Because even the smallest mistake in a crisis response can leave a lasting mark on a company, it’s helpful to have a few tips handy when preparing for the worst. Here are our tips for how CEOs can become crisis communications pros. Read more

GlobalCom PR Network appointed as LogicNow’s International PR partner

LogicNow_Logo_4colour01 April 2015 – LogicNow, the world’s leading integrated IT Service Management platform provider, has appointed the GlobalCom PR Network to handle its international corporate and B2B public relations campaigns. GlobalCom was appointed after a competitive pitch process led by London-based B2B technology PR agency, CCgroup.

CCgroup will handle lead agency duties and the UK press office, working alongside GlobalCom’s Merritt Group in the U.S., GCPR in Germany, Fundamento in Brazil and MY PR in Italy. Read more

Don’t Call It a Comeback: Google Just Made Press Releases More Valuable

This post was first published by James Gerber on March Communications’ blog PR Nonsense.

Google Algorithm Panda Press Release Image via Creative Commons/Google Headquarters by Shawn Collins (CC BY-ND 2.0)


Recently, Reuters discovered that Google quietly changed its algorithm to increase the prevalence of press releases in Google News search results, which presents a tremendous opportunity for organizations to more widely raise awareness for their news.

Less than a year ago, Google’s Panda 4.0 update devalued press releases as a SEO tactic, in response to far too many companies distributing press releases with zero news value to boost search rankings. As a consequence of rooting out spammy content, legitimate announcements were unfairly penalized, and the traffic to most of the major wire services, such as Business Wire, PR Newswire, etc., dropped almost overnight.

However, despite numerous bad apples trying to game their site’s SEO, businesses have continued to utilize press releases for their original purpose, to publicly share important information that their target audiences, stakeholders and industry influencers will care about. Read more

3 PR Crisis Communications Lessons From this Winter’s MBTA Fiasco

This post was first published by Jenna Burpee on March Communications’ blog PR Nonsense.

MBTA North Station

We all understand that precipitation is part of being from New England, but commuting – especially these last few winter months – has certainly been a nightmare. More than 100 inches of snow crippled the MBTA, and I’m willing to bet many of you who rely on public transportation barely saw your office for much of February.

Though the lack of available transportation affected many, the MBTA’s main issue is even larger than how many (rather, how few) trains and buses were running. As the MBTA taught us, there are certain practices that should be followed when a crisis strikes. Here are three key PR and crisis communications lessons that can be learned from the winter of 2015 MBTA fiasco: Read more

Cleaner than a frog’s armpit – the joys of translation

FrogWorking in international PR, translations belong to our daily tasks. To make sure the content and correct meaning of articles, press releases or comments is transferred into another language we differentiate between translation and localization – meaning we expect our consultants to understand each paragraph and message and express it in their local language.

This also means restructuring texts due to the preferences of the local media and audience as well as adapting the wording accordingly.

If the client already has documents in the respective language we also make sure the corporate wording is consistent. If a client expands into a new market we support the creation of corporate wording in the new language. Read more

An Inside Look at New Cybersecurity Publication, Passcode

This post was first published by Lisa Sorrentino on March Communications’ blog PR Nonsense.

Passcode Publicity Club of New England Boston

The Christian Science Monitor recently launched its new publication, Passcode, which will cover digital security and privacy in today’s hectic technology age. Thanks to the Publicity Club of New England, the March Communications team had the opportunity to meet with members of the Passcode editorial team on a snowy February night here in Boston, where we got a glimpse into their backgrounds, interests, and vision for the publication.

Some of Passcode’s new editorial team have been writing for the Christian Science Monitor for years. After seeing an uptick in stories on cybersecurity, breaches, and digital privacy, largely covered by trade and business press, they realized the opportunities in that space. Thus, Passcode was born, right here in Boston. Read more