What PR Can Learn From Minimalist Web Design Philosophy

This post was first published by Brendan Reilly on March Communications’ blog M+PR Nonsense.

Minimalist Design Technology PR Firm

I recently read an article detailing many of the principles of minimalism in Web design. The more I read, the more I came to realize how fitting many of these same ideals were in the world of public relations.

The first tenet of minimalist design is not a simple and uncluttered aesthetic that features black and white colors or basic grid layouts, as many might think. The real first tenet of minimalist design is that content always comes first. A clean and straightforward appearance is in service of that principle.

“Because minimalism is all about trimming secondary features,” according to the Fast.Co article, “the content stands out even more within a disciplined interface.” Read more

The Power of Use Cases in #PR Pitching

This post was first published by Meredith L. Eaton on March Communications’ blog M+PR Nonsense.

Erasing a ProblemFor many technology companies, obtaining customer case studies can be quite difficult – especially if the customers view the technology as their secret sauce. Naturally, they’d be wary of publically touting any solution that’s giving them an edge over their competition.

But, case studies are so vital to PR – especially when it comes to pitching top-tier media outlets and press. Can there be an adequate substitute?

Use cases can certainly come close. They provide great context for pitching a solution instead of a product, which means journalists may actually read your pitch instead of being so quick to hit the delete button on a straight product pitch. Read more

Why the Australian Coal Industry’s Recent PR Campaign Was an Epic Fail

This post was first published by Brendan Reilly on March Communications’ blog M+PR Nonsense.

FailMembers of the Australian coal industry now find themselves swimming against a strengthening current of Internet backlash, with some calling its most recent campaign “the PR fail of the year” — and they’re not wrong.

While coal as a viable source of energy certainly has both its proponents and detractors the world over, the “Little Black Rock” campaign — sponsored by the Minerals Council of Australia — is indeed an unequivocal failure from a PR point of view for two glaring reasons. Read more

I ‘Gram Therefore I Am: Instagram for Marketers

This post was first published by Hailey Melamut on March Communications’ blog M+PR Nonsense.

Instagram for b2b marketers

As a self-proclaimed Instagram aficionado (shameless plug to follow me @haileymelamut), I spend more time than I care to admit thinking of aesthetically-pleasing ways to share my day-to-day on social media. Yes, I am that annoying friend who whips out their phone to

With the recent increase in ads on Instagram, the app is becoming a valuable outlet not just for individuals, but brands and marketers as well. All digital marketing channels have a slew of unwritten rules guiding acceptable practices, and Instagram is no exception. Users must follow a certain ‘Instagram etiquette’ if their posts are to be well-‘liked’ – both literally and figuratively. document every last morsel of food at dinner and occasionally stops in the middle of the street to snap a quick pic. But, annoying or not, I am far from alone in my proclivity for Instagram — the platform has 300 million active users, and is actually outpacing Facebook in growth and engagement.

But, with so many filters, editing tools and photo layouts to choose from, deciding what to post on Instagram can be difficult. And, with an average of 70 million photos shared each day, users must post carefully to avoid getting lost in the Instaverse. Luckily, there are a few tried-and-true strategies that can help marketers appeal to their target audiences and foster engagement on Instagram. Read more

3 Tips to Optimize Your Email Inbox and Be a More Efficient PR Pro

This post was first published by Hailey Melamut on March Communications’ blog PR Nonsense.

How can you better organize your email inbox?A few weeks ago, March held a Microsoft Outlook training session led by our own Meredith L. Eaton (@MeredithLEaton). As March’s resident organization guru, Meredith provided numerous takeaways that are particularly helpful for tech PR pros, as speed and efficiency are necessary in any agency setting. Here are the top three tips I learned to optimize and organize my Outlook: Read more

Tech PR Pros: Pitching the Wall Street Journal? Remember These 4 Tips

This post was first published by Patricia de Groot on March Communications’ blog PR Nonsense.

Gorkana Wall Street Journal Tech Journalism

A few weeks ago, Gorkana invited Californian PR professionals to a panel discussion with members of The Wall Street Journal’s technology and finance team. “Heart on the Street” co-editor Liam Denning, deputy technology editor Scott Austin and technology reporter Rolfe Winkler gathered at the Fairmont Hotel in San Francisco to share their insights on the world of tech journalism.

Here are the four most memorable tips to consider before hitting “send” on your email pitch to the WSJ: Read more

Facebook as a News Source – Will Publishers and Consumers ‘Like’ It?

This post was first published by Hanah Johnson on March Communications’ blog PR Nonsense.

Facebook Instant Articles

This time last year, Pew shared that 30 percent of U.S. adults get their news from Facebook. That stat startled many people – is the news and information on Facebook really a sufficient news source for Americans?

For better or worse, Facebook is embracing that role, rolling out a new plan this month to host articles from news organizations like NBC News, BuzzFeed and The New York Times. Facebook Instant Articles will bring more “aesthetic” articles to mobile users, including high res images and geo-tags, as well as faster load times (Facebook is promising 10x speed increases for articles published directly to its platform). Read more

Content Marketers: I Hope You’re Not Making These Grammar Mistakes

This post was first published by Sarah Love on March Communications’ blog PR Nonsense.

Grammar in Content Marketing

It should come as no surprise that content marketing is growing in importance for PR. But, much of that value is eroded when content isn’t written correctly. With that in mind, here is a list of some grammar rules to keep in mind as you build out content for your brand or for yourself. Read more

3 PR Tips We’ve Acquired from Supporting Client Acquisitions

This post was first published by Sarah Love on March Communications’ blog PR Nonsense.

PR Acquisition

We recently helped a client through an acquisition, its third during our time as its tech PR agency. Each acquisition announcement is different, as we’ve learned from this client and the many others we’ve supported through this process.

Here are three tips to keep in mind as you prepare a PR campaign around acquisition news: Read more

How Close to Extinction Are Online Comment Sections?

This post was first published by James Young on March Communications’ blog PR Nonsense.

Website Comment Sections Do website comment sections serve any other purpose than being forums where people can fight anonymously? (Image via Creative Commons/PILLOW FIIIIGHT! by Kenny Louie under CC BY 2.0)

We all know what to expect from website comment sections. Depending on who you talk to, they remain our digital society’s deepest cesspools, dankest wastelands, most snark- and shark-infested waters.

It’s no mystery why a parade of media outlets have assessed the value of their own comment sections and have come to the conclusion that they’re just no longer worth the trouble. In the last few years, citing “uncivil comments” and a slew of other reasons, many have eliminated comments entirely, including Vox, Reuters, Re/code, Grantland and Popular Science. They allow conversations around their content to take place instead on social media – take a look at how Grantland’s Bill Simmons responds to commenters on a Facebook thread. Read more