3 PR Crisis Communications Lessons From this Winter’s MBTA Fiasco

This post was first published by Jenna Burpee on March Communications’ blog PR Nonsense.

MBTA North Station

We all understand that precipitation is part of being from New England, but commuting – especially these last few winter months – has certainly been a nightmare. More than 100 inches of snow crippled the MBTA, and I’m willing to bet many of you who rely on public transportation barely saw your office for much of February.

Though the lack of available transportation affected many, the MBTA’s main issue is even larger than how many (rather, how few) trains and buses were running. As the MBTA taught us, there are certain practices that should be followed when a crisis strikes. Here are three key PR and crisis communications lessons that can be learned from the winter of 2015 MBTA fiasco: Read more

Cleaner than a frog’s armpit – the joys of translation

FrogWorking in international PR, translations belong to our daily tasks. To make sure the content and correct meaning of articles, press releases or comments is transferred into another language we differentiate between translation and localization – meaning we expect our consultants to understand each paragraph and message and express it in their local language.

This also means restructuring texts due to the preferences of the local media and audience as well as adapting the wording accordingly.

If the client already has documents in the respective language we also make sure the corporate wording is consistent. If a client expands into a new market we support the creation of corporate wording in the new language. Read more

An Inside Look at New Cybersecurity Publication, Passcode

This post was first published by Lisa Sorrentino on March Communications’ blog PR Nonsense.

Passcode Publicity Club of New England Boston

The Christian Science Monitor recently launched its new publication, Passcode, which will cover digital security and privacy in today’s hectic technology age. Thanks to the Publicity Club of New England, the March Communications team had the opportunity to meet with members of the Passcode editorial team on a snowy February night here in Boston, where we got a glimpse into their backgrounds, interests, and vision for the publication.

Some of Passcode’s new editorial team have been writing for the Christian Science Monitor for years. After seeing an uptick in stories on cybersecurity, breaches, and digital privacy, largely covered by trade and business press, they realized the opportunities in that space. Thus, Passcode was born, right here in Boston. Read more

7 Tips for PR Newbies from a Day at PR Advanced

This post was first published by Shannon Nargi on March Communications’ blog PR Nonsense.

Tech PR Boston UniversityEarlier this month, PR Advanced: Breaking Barriers held its New England regional conference on Boston University’s campus, bringing together a spectrum of PR professionals and beginners for a day of informational sessions, networking, and free snacks.

The day started early at 8 a.m. with a keynote address from Graham Kahn, Director of Social Advertising and Insights at Digital Royalty, followed by two breakout sessions including, “Innovative & Engaging Campaigns” and “Journalists’ Relationships with PR, Advertising, and Marketing Pros.” Read more

Robot Reporters: It’s a Real Thing

This post was first published by Meredith L. Eaton on March Communications’ blog PR Nonsense.

Associated Press RobotsNotice anything peculiar about this CNBC story? Or this one on NBC News? Or here on Fox Business? Yes, they are all culled from the Associated Press and are all covering financial reports, but, what you may not have noticed is that they don’t have a byline. Instead, they all have a little disclaimer at the bottom that reads, This story was generated by Automated Insights using data from Zacks Investment Research.”

That’s right. These articles – and scores more – were written with no human involvement whatsoever. We are officially welcoming the era of robot reporters. Read more

3 Startups That Will Build on Chicago Tech’s Record-Setting 2014

This post was first published by Erica Frank on March Communications’ blog PR Nonsense.

Image via Creative Commons/Andrew E. Larsen (CC BY-ND 2.0)

Image via Creative Commons/Andrew E. Larsen (CC BY-ND 2.0)

It may be bitterly cold in Chicago, but the city’s tech scene is heating up. According to Built in Chicago’s 2014 Annual Report, local tech companies raised a cool $1.6 billion in investment and exits climbed to a record high of $7 billion. Although not traditionally considered a hotbed for technology startups, Chicago is quickly evolving into one of the nation’s newest tech hubs. The resources for first-time and veteran entrepreneurs alike are growing, and the power of collaboration is fueling like-minded people to succeed more than ever before.  Read more

It’s Show Time! 5 Tips for Successful Event PR from a CES Vet

This post was first published by Lisa Sorrentino on March Communications’ blog PR Nonsense.

Event PR CESAs public relations professionals, we live and breathe news. Often, the best platform to announce our clients’ news is at an industry trade show. Most recently, one of the biggest shows in the tech world came and went, leaving our heads spinning and hearts pounding with excitement. The Consumer Electronics Show (CES) is one of the biggest shows of the year for several of March’s clients, and it typically drives some of the biggest pushes for messaging and news announcements for companies.

During the ramp-up for any show, PR pros are crazed with schedules, logistics, messaging and last-minute to-dos. Now that CES has come and gone, here are some of our event PR best practices that will help you make a conference a success for your client. Read more

Is an Industry Giant About to Outshine Your Client? Not So Fast…

This post was first published by Stephanie Jackman on March Communications’ blog PR Nonsense.

When strategizinannouncement hijackingg with clients on the ideal timing for a big announcement, the golden rule for tech PR pros is to avoid holidays, Fridays, and, if it can be helped, dates when you know an industry giant is going to unveil its own big news or product. The logic is simple – the media landscape will be consumed with covering the market leader’s latest news, and a client’s announcement risks being outshined.

Depending on how you look at it, this can be either a blessing or a curse for tech PR pros. On the one hand, having to work around other companies’ announcement dates can be frustrating. But, on the other, the date of a market leader’s big announcement offers the opportunity for a different kind of visibility. Read more

Keys to — and an Example of — a Memorable Product Promo Video

This post was first published by Brendan Reilly on March Communications’ blog PR Nonsense.

Product promo videos should recreate environments familiar to the target audience.What makes a good promo video? Do you need a huge budget and a Hollywood film director to pull it off?

The answer to the second question is a simple “no.” The answer to the first question is a pretty simple one, too. Take the video below as an example. This comes from Triune Films, an independent production company that runs a very popular YouTube channel, Film Riot. FYI,while they do absolutely amazing work, they are neither operating with Hollywood level budgets (not even close), nor are they spending any more than the amount of money that most CMOs could find between their couch cushions. Read more

Top 3 New Year’s Resolutions for New PR Pros

This post was first published by Rebecca Ferrick on March Communications’ blog PR Nonsense.

New Year's Resolutions 2015

My usual New Year’s resolution is to avoid making resolutions. In the past, I’ve been guilty of setting myself up for inevitable failure. I’ve made countless resolutions that I know I will never actually remember to keep (like 2012’s resolution to floss everyday…) nor be able to achieve in 365 days.

However, having just begun my tech PR career, I’m resolving to be more resolute. I’ve been an account coordinator at March for two months now and have learned an incredible amount, including what I need to work on as a new PR professional. Hey, you learn more from your mistakes than from your successes right? Read more