Robot Reporters: It’s a Real Thing

This post was first published by Meredith L. Eaton on March Communications’ blog PR Nonsense.

Associated Press RobotsNotice anything peculiar about this CNBC story? Or this one on NBC News? Or here on Fox Business? Yes, they are all culled from the Associated Press and are all covering financial reports, but, what you may not have noticed is that they don’t have a byline. Instead, they all have a little disclaimer at the bottom that reads, This story was generated by Automated Insights using data from Zacks Investment Research.”

That’s right. These articles – and scores more – were written with no human involvement whatsoever. We are officially welcoming the era of robot reporters. Read more

3 Startups That Will Build on Chicago Tech’s Record-Setting 2014

This post was first published by Erica Frank on March Communications’ blog PR Nonsense.

Image via Creative Commons/Andrew E. Larsen (CC BY-ND 2.0)

Image via Creative Commons/Andrew E. Larsen (CC BY-ND 2.0)

It may be bitterly cold in Chicago, but the city’s tech scene is heating up. According to Built in Chicago’s 2014 Annual Report, local tech companies raised a cool $1.6 billion in investment and exits climbed to a record high of $7 billion. Although not traditionally considered a hotbed for technology startups, Chicago is quickly evolving into one of the nation’s newest tech hubs. The resources for first-time and veteran entrepreneurs alike are growing, and the power of collaboration is fueling like-minded people to succeed more than ever before.  Read more

It’s Show Time! 5 Tips for Successful Event PR from a CES Vet

This post was first published by Lisa Sorrentino on March Communications’ blog PR Nonsense.

Event PR CESAs public relations professionals, we live and breathe news. Often, the best platform to announce our clients’ news is at an industry trade show. Most recently, one of the biggest shows in the tech world came and went, leaving our heads spinning and hearts pounding with excitement. The Consumer Electronics Show (CES) is one of the biggest shows of the year for several of March’s clients, and it typically drives some of the biggest pushes for messaging and news announcements for companies.

During the ramp-up for any show, PR pros are crazed with schedules, logistics, messaging and last-minute to-dos. Now that CES has come and gone, here are some of our event PR best practices that will help you make a conference a success for your client. Read more

Is an Industry Giant About to Outshine Your Client? Not So Fast…

This post was first published by Stephanie Jackman on March Communications’ blog PR Nonsense.

When strategizinannouncement hijackingg with clients on the ideal timing for a big announcement, the golden rule for tech PR pros is to avoid holidays, Fridays, and, if it can be helped, dates when you know an industry giant is going to unveil its own big news or product. The logic is simple – the media landscape will be consumed with covering the market leader’s latest news, and a client’s announcement risks being outshined.

Depending on how you look at it, this can be either a blessing or a curse for tech PR pros. On the one hand, having to work around other companies’ announcement dates can be frustrating. But, on the other, the date of a market leader’s big announcement offers the opportunity for a different kind of visibility. Read more

Keys to — and an Example of — a Memorable Product Promo Video

This post was first published by Brendan Reilly on March Communications’ blog PR Nonsense.

Product promo videos should recreate environments familiar to the target audience.What makes a good promo video? Do you need a huge budget and a Hollywood film director to pull it off?

The answer to the second question is a simple “no.” The answer to the first question is a pretty simple one, too. Take the video below as an example. This comes from Triune Films, an independent production company that runs a very popular YouTube channel, Film Riot. FYI,while they do absolutely amazing work, they are neither operating with Hollywood level budgets (not even close), nor are they spending any more than the amount of money that most CMOs could find between their couch cushions. Read more

Top 3 New Year’s Resolutions for New PR Pros

This post was first published by Rebecca Ferrick on March Communications’ blog PR Nonsense.

New Year's Resolutions 2015

My usual New Year’s resolution is to avoid making resolutions. In the past, I’ve been guilty of setting myself up for inevitable failure. I’ve made countless resolutions that I know I will never actually remember to keep (like 2012’s resolution to floss everyday…) nor be able to achieve in 365 days.

However, having just begun my tech PR career, I’m resolving to be more resolute. I’ve been an account coordinator at March for two months now and have learned an incredible amount, including what I need to work on as a new PR professional. Hey, you learn more from your mistakes than from your successes right? Read more

SEPERATING THE FIX FROM THE FAD: An insight into the growing health and fitness habits that are here to stay

Fitbit Force, Jawbone Up,  Fitbug Orb, Nike FuelBand SE


This month I can seamlessly predict what your daily media digestion will mainly consist of – I suspect you have just finished reading about the New Year being THE time to discover a new you? Or maybe you’re wincing at the reality of being one of the 50% of people that have already ditched their diet and fitness resolution. Sound familiar?

Unfortunately the commercial hype around embarking on a healthy lifestyle in the New Year has somewhat diluted what actually is a very important message. The effects of yoyo dieting, blowing out one month and compensating by depriving yourself the next, is actually more dangerous than if you were to find a constant happy medium.

So why do we find ourselves becoming so absorbed with the quirky fads that will be a long forgotten come the Summer? Particularly when there are actually a lot of growing trends emerging that offer a much more holistic approach to fixing our psychology towards health, food and fitness. These are the solutions that offer a real lifestyle change. Read more

Will “Serial” Transform Journalism and PR As We Know It?

This post was first published by Meredith L. Eaton on March Communications’ blog PR Nonsense.

Serial could usher in a new wave of podcasts and audio content.

Today marks the conclusion of Serial, the podcast that is making waves around the world as it combs through evidence surrounding the 1999 case of Adnan Syed and his potentially wrongful murder conviction. (Don’t worry, no spoilers here!)

For listeners, like me, who have been following along for all 12 episodes, it’ll come as no surprise just how popular the podcast is… Apple reports Serial as the fastest podcast ever to reach five million downloads, averaging 1.26 million downloads per episode, according to the Wall Street Journal. But, beyond its sheer popularity, is Serial transforming journalism as we know it? Will PR pros soon be pitching a series of contributed audio spots instead of multi-part written bylines or guest blog posts? Read more

PR Trends in Serbia 2014

Bojana Stankovic

Our pre-christmas contribution to our current PR series comes from our partner in Serbia. Mrs. Bojana Stankovic, Account Director at Smartvision is the author of today’s post.

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How Business School Can Help You Prepare for a PR Job

This post was first published by Patricia de Groot on March Communications’ blog PR Nonsense.

Business school can teach you a lot about PR.When I graduated from business school, a whole world of professional options opened up for me. I could become a business developer, a financial consultant, or even a marketing rock star.

I chose to step away from the conventional career path and enter the fascinating world of public relations. Then a big question struck me: had business school prepared me for the PR sector? The answer was a resounding yes.

Here are five ways business school can give you the tools you need to be successful in PR. Read more