Press releases are the bread-and-butter of any company hoping to make a splash. They help showcase your latest product or service or show some cutting-edge research into the industry. More importantly, of course, journalists and analysts will cover the announcement. A good release can grow your brand awareness by getting your company’s name out there.
Getting Through a Crisis
It seems that two years following the 25th January revolution most PR work in Egypt has shifted towards contingency planning and crisis management. According to the Institute of PR, a crisis is “a significant threat to operations that can have negative consequences if not handled properly”. We should add that the even bigger damage is probably the tarnishing of an organization´s reputation; this can be so severe as to jeopardize its very existence.
Elmore Leonard: If it Sounds Like Writing, Rewrite it
Storytelling is truly an art. Everything from music lyrics to poetry to novels should draw the audience in and give them something to care about. People often forget that writing, in all its forms, is meant to tell a story – one that provides people with a reason to continue reading and to be invested in what you have to say.
Saudi Arabia – Corporate Social Responsibility
Today our new series features Wael Sabri of Global Arabia, Saudi Arabia who will give us some thoughts about the importance of CSR in Saudi Arabia.
Corporate social responsibility – What does it mean?
CSR is described as “a balanced approach for organizations to address economic, social and environmental issues in a way that aims to benefit people, community and society”.
CSR includes consideration of such issues as: Human rights, Workplace and employee issues, including occupational health and safety, unfair business practices, Organizational governance, Environmental aspects, Market place and consumer issues, Community involvement, Social development. Read more
Media Training: It’s All About Preparation
I recently had the great pleasure of hearing Barry Nolan, CNBC Correspondent & Former Hard Copy Anchor give some invaluable advice on mastering the art of the TV interview. Barry discussed a wide array of aspects that, though intended for PR pros who regularly deal with interviews on television, are more than relatable to keynote address and panel sessions as well. Like so many other areas of life, what it all really boils down to is preparation.
Infographic: The Best (and Worst) Times to Send a Pitch
Pitching ideas to the media is one of the most important skills every PR pro should master. And while email is perhaps the primary vehicle for getting stories out, it’s oftentimes our greatest enemy. Journalists consistently cite email as their preferred method of contact, setting us up against the hundreds of pitches, media alerts and press releases that flood their inboxes every day.
The Careful Art of Not Pitching
Everybody wants the front page of the Wall Street Journal, and we PR people know that better than anyone. But while it should always be our goal to give clients the exposure they’ve earned, the best way to ruin your chances with any publication, from the community paper to the BBC, is to pitch the wrong thing at the wrong time, to the wrong person.
„Tops and Flops in international PR“ – Wrap-up
In our series “Tops and Flops in international PR” we asked several of our 70 partner agencies of the GlobalCom PR Network which PR topics and methods are especially successful in their respective markets and from which measures they prefer to desist. Furthermore, the PR professionals from all over the world told us about the significance of market expertise in their work and if internationality is important for their clients.
How Technology Moves
Working in high-tech PR gives us a unique perspective into the technology that is quickly becoming the lifeblood of the corporate world. It’s certainly an exciting time for us brand storytellers to be bringing to light important topics, like why U.S. cloud computing adoption rates far outpace Europe’s, for example, or how application performance management can improve a patient’s healthcare experience.