A few weeks ago, March held a Microsoft Outlook training session led by our own Meredith L. Eaton (@MeredithLEaton). As March’s resident organization guru, Meredith provided numerous takeaways that are particularly helpful for tech PR pros, as speed and efficiency are necessary in any agency setting. Here are the top three tips I learned to optimize and organize my Outlook: Read more
Tech PR Pros: Pitching the Wall Street Journal? Remember These 4 Tips
A few weeks ago, Gorkana invited Californian PR professionals to a panel discussion with members of The Wall Street Journal’s technology and finance team. „Heart on the Street“ co-editor Liam Denning, deputy technology editor Scott Austin and technology reporter Rolfe Winkler gathered at the Fairmont Hotel in San Francisco to share their insights on the world of tech journalism.
Here are the four most memorable tips to consider before hitting “send” on your email pitch to the WSJ: Read more
Facebook as a News Source – Will Publishers and Consumers ‘Like’ It?
This time last year, Pew shared that 30 percent of U.S. adults get their news from Facebook. That stat startled many people – is the news and information on Facebook really a sufficient news source for Americans?
For better or worse, Facebook is embracing that role, rolling out a new plan this month to host articles from news organizations like NBC News, BuzzFeed and The New York Times. Facebook Instant Articles will bring more “aesthetic” articles to mobile users, including high res images and geo-tags, as well as faster load times (Facebook is promising 10x speed increases for articles published directly to its platform). Read more
Content Marketers: I Hope You’re Not Making These Grammar Mistakes
It should come as no surprise that content marketing is growing in importance for PR. But, much of that value is eroded when content isn’t written correctly. With that in mind, here is a list of some grammar rules to keep in mind as you build out content for your brand or for yourself. Read more
3 PR Tips We’ve Acquired from Supporting Client Acquisitions
We recently helped a client through an acquisition, its third during our time as its tech PR agency. Each acquisition announcement is different, as we’ve learned from this client and the many others we’ve supported through this process.
Here are three tips to keep in mind as you prepare a PR campaign around acquisition news: Read more
How Close to Extinction Are Online Comment Sections?
We all know what to expect from website comment sections. Depending on who you talk to, they remain our digital society’s deepest cesspools, dankest wastelands, most snark- and shark-infested waters.
It’s no mystery why a parade of media outlets have assessed the value of their own comment sections and have come to the conclusion that they’re just no longer worth the trouble. In the last few years, citing „uncivil comments“ and a slew of other reasons, many have eliminated comments entirely, including Vox, Reuters, Re/code, Grantland and Popular Science. They allow conversations around their content to take place instead on social media – take a look at how Grantland’s Bill Simmons responds to commenters on a Facebook thread. Read more
Is Your Content Marketing Creating Headaches Down the Road?
Last Friday, March held a content marketing and copyright issues crash course, led by our peers Jim Young (@JW_Young) and Manny Veiga (@zmveiga). Jim and Manny offered several tips and tricks to navigating the world of copyright issues, discussing best practices when publishing and curating content.
The session included great discussions and insights that are useful to PR folk and content marketers, as we are confronted with copyright issues on a daily basis. Here are three tips that I learned not to do that may help others trying to stay out of legal hot water: Read more
Strengthen Your PR Campaigns with Visual Content
Research shows that adding images and video to your PR campaigns can increase engagement and social media sharing. In fact, Forbes found that 75 percent of articles published each week include multimedia content.
Multimedia elements help on a variety of fronts and play a big role in storytelling. We encourage our clients to consider adding image material to all content they create from marketing collateral, to white papers, press releases and blogs. Consider video/animation or an infographic, which is an effective storytelling tactic that helps guide the audience through a visual message by turning statistics into interesting data, tips or other types of learning points. Read more
3 Simple Tips for Effective SEO
The March team recently sat down for a search engine optimization (SEO) training boot camp with startup marketer and SEO consultant drew Wallace (the lowercase “d” is intentional and drew’s personal preference) to discuss how to better utilize SEO to benefit our clients.
SEO is the practice of manipulating content to improve a website’s ranking in search engines like Google, Bing or Yahoo. SEO might seem complicated at times with algorithm updates and constant changes to the ‘formula for success,’ but it really is only a matter of answering a few simple questions for your users, a concept which has been around for forever.
Just like the phone book, in which company names that start with the letter ”A” see the most success just by being the first result on the first page, optimizing your website and content online with key terms can mean your company comes up on page one of the Google search results.
Here are three tips we learned that can help clients better optimize their content for Google. Read more
5 Tips for CEOs on How to Survive a PR Crisis
When a corporate crisis strikes, crisis communications is crucial for the survival of any company. In these turbulent times, the CEO must step up and take charge as the primary spokesperson. Unfortunately, countless examples of public relations disasters indicate that the CEO might not always be prepared to be the crisis communicator.
Because even the smallest mistake in a crisis response can leave a lasting mark on a company, it’s helpful to have a few tips handy when preparing for the worst. Here are our tips for how CEOs can become crisis communications pros. Read more