We provide both strategic consultancy and creative campaign implementation for our clients. We know on a country by country basis who are the most important influencers be they journalists, blog authors, trade and industry experts or celebrities. Importantly we also know what platforms to use to reach them be it broadcast, social media, traditional print, word of mouth etc. As the social web has caused dramatic changes to the marketing of products, online PR and social media are essential in order to reach certain target groups and communities.
The Competence Team for Consumer & Lifestyle helps businesses successfully position their products and services in the market. We identify all the relevant influencers for you; in the traditional media as well as social media – for example, journalists, blog authors, trade and industry experts, celebrities. Our experienced PR consultants develop PR launch campaigns for new products and services – always adapted to the local requirements of a market.
PR means finding the right theme for the right target group, positioned credibly across the right channels at the right time. We make use of all the traditional media channels (print, radio, TV and online) and include social media. Our PR consultants know what journalists, bloggers, stakeholders and consumers are interested in and what kind of information they want. The days of a mass mailing a news release are long gone – these influencers need a personal tailored approach.
Many target groups can no longer be reached by the traditional media. Social networks are powerful at making new products known, obtaining feedback and strengthening customer loyalty. That is why social media is an important element of our brand campaigns. Social media activity reinforces the traditional media relations, advances online PR and has beneficial SEO effects.