News

GigaOm broke the news on Friday that Amazon is seeking executives to help make its original programming plans a reality. Since last year, Amazon Studios has been awarding script writers and independent filmmakers for contributing content, and now it seems the online mega-retailer is gearing up to move to the distribution phase and compete with [...]

This week we talked to Josep M. Iglesias Managing Partner of the Barcelona-based agency IT COMUNICACION – GlobalCom PR Network Partner Spain about the latest market trends in his country.* 1. Which industries/markets are booming at the moment in Spain? Spain is going through a difficult situation which has negatively affected communication budgets from most companies and organizations. [...]

In PR, some of the most strategic campaigns are launched around news or product announcements. But, these involve a lot more than just issuing a press release. It often takes months of preparation to establish relationships with members of the media community and get them interested in your client’s business and solutions. This ensures that [...]

Members of the GlobalCom PR Network from around the world are meeting in Bangalore, India this week to exchange PR experiences and learn about different markets and potentials. On the first day the participants gained valuable insights into the home markets of several new member agencies such as the different markets in South America covered by [...]

In an infographic, Dan Zarrella recently showed that “contra-competitive timing”, or publishing new content when there is less noise to compete with, can help your messages gain greater visibility. On Twitter, for instance, he found that tweets published on the weekends and during the afternoons had higher click-through rates than those that went live during the [...]

For our interview series, the GCPR-Blog team talked to Mohammed El Batta, Managing Director at Fekra Communications – FZ LLC, a partner of GlobalCom PR-Network in Dubai about the latest market-trends in the United Arab Emirates (UAE).* 1. Which industries/markets are booming at the moment in United Arab Emirates? Ever since the economic crisis hit in 2008 [...]

Last week, Erica wrote about how a Facebook promotion landed Timothy’s Coffee in hot water. Now, McDonald’s is suffering a similar fate after losing control over a recent #McDStories hashtag campaign. Although it started as a way to engage and share stories about the fast food chain, suppliers and staff, the hashtag instead brought out consumers [...]

The GCPR-Blog team talked to Łukasz Wilczyński, PR Director of Planet PR, this week. Planet PR is a partner in the international GlobalCom PR Network in Poland.* 1. Which industries/markets are booming at the moment in Poland? Currently we have several sectors that are booming in Poland. The first one is our energy industry as a few [...]

Most of us stop believing we’re creative around fourth grade. This is according to David Kelley, founder of design firm IDEO, who is quoted in a Wall Street Journal article on innovation.  It seems like a cruel way to herald the end of childhood–once we stop believing in Santa Claus and the Tooth Fairy, the next [...]

For our interview series, the GCPR-Blog team talked to Maja Rečnik from GlobalCom’s Slovenian partner SPEM Communication Group about the latest trends in the Slovenian market.* 1. Which industries/markets are booming at the moment in Slovenia? The market in Slovenia is still recovering from the financial and government crisis and companies, which have strong relations to foreign markets, [...]