- Android Predicts 900M Device Activations in 2013: What Does this Mean for the Business World?
This post was first published by Mike Griffin on March Communications’ blog PR Nonsense.
You know you work for a tech PR agency when you read an article that projects the number of Android devices that Google will activate this year and your first reaction is: Client X can help prepare for this! At [...]
- Smaller enterprises can also benefit from a public affairs programme
One of the hardest things to get over to clients is that no matter who they are, they can benefit from establishing a public affairs programme. Many feel that speaking to politicians has nothing to do with their primary goals of building awareness or sales (the reason why many small businesses seek the services [...]
- How to Use Press Releases for Content Marketing
This post was first published by Martin Jones on March Communications’ blog PR Nonsense.
Not so long ago, the press release was the be all and end all of any outbound influencer relations. PR firms would fire the release out to the influencer list and interested journalists would rely on the press release to write [...]
- Video Optimization or VSEO
Josepf Haslam, SVP Digital Marketing of Jennifer Connelly Public Relations in NYC shares some tips on Video Search Engine Optimization.
Your video is not a Field of Dreams. If you simply build it no one will come. VSEO is important because the Search Engine “spiders” or “bots” are your first audience. Search Engines need to understand [...]
- Content Marketing is a Couple Thousand Years Older Than You Think
This post was first published by Brendan Reilly on March Communications’ blog PR Nonsense.
Recently, I found myself surfing the interwebs, as I often do, for a good read. Being a PR professional and an avid consumer of all types of media content, I started reading an interview with New York Times bestselling author Guy Kawasaki, [...]
- The six ‘Ws’ (and one ‘H’) of research-led PR
Richard Merrin, Managing Director of Spreckley Partners in the UK, shares his experience on Research-led PR.
First of all…why?
Any PR worth their salt knows that journalists, in both trade and national media, covet new statistics to fill column inches. Figures offer credibility for claims made, give insight into specific markets or audiences, and often mean your [...]
- Why Google+ Is Going to Be a PR Firm’s Best ‘Frenemy’
This post was first published by Blaise Lucey on March Communications’ blog PR Nonsense.
Does anyone really need a Google+ account?
A lot of people have been asking this question lately – especially at tech PR firms like March, since we do a lot of work with clients on their social media strategies. We know that any [...]
- Mixing PR Experts and Tequila
More than 30 PR professionals from all over the world are currently meeting at Playa del Carmen, Mexico at the annual GlobalCom PR Network (GCPR) meeting.
Once a year the PR and communication experts of the global organization come together for three days to exchange insights on local and global market development, new communication trends, new [...]
- 3 Ways to Micro-Target Your PR Pitches
This post was first published by Beth Brenner on March Communications’ blog PR Nonsense.
When PR firms are sending out a pitch, it’s important to tell a compelling story and know the best times to send a pitch, but you also need to make sure your pitches are relevant to the influencers and audience you want [...]
- Alitalia and the missing logo: typical story for a crisis manual
This week, Giorgio Cattaneo of MY PR shares his experiences in crisis communications in the aviation sector.
Stating that I don’t feel confident accusing those who are already in a critical position, in this post I would like to analyze the events involving Alitalia, being conscious about the fact that some professionals – [...]