News

Each year, Beloit College releases its Mindset List, which provides a look at the cultural touchstones that shape the lives of students entering college this fall. According to the list, the class of 2014 does not wear watches because they have always had cell phones, they’ve never written in cursive and they think of [...]

I always enjoy hearing what Sam Whitmore has to say. Few people I’ve met in this business seem to have such a concise and insightful perspective on the shifting sands of PR, journalism and publishing. So when Sam visited our offices in Boston yesterday, I was all ears. Unfortunately, my enthusiasm for his talk was [...]

Media initiatives of companies via Facebook, Twitter, etc.. This is the result of a recent survey by the Brand Science Institute with more than 1.000 participants who were questioned about their experiences with corporate Social Media initiatives. 83 percent rate the activities as plain advertising. Reasons the survey sees for this include the perception that the companies don’t relate and [...]

Last week, I looked at where people are checking-in on location based social networks like foursquare, but now I want to know why people are checking-in. Is it the accumulation of points? The attainment of new badges? The hope that your friends actually care where you are and will want to come join you? …What is it that [...]

A new report by USC’s Center for the Digital Future confirms once again that online consumers aren’t willing to pay for online services.  Fast Company reporter Austin Carr sites some disheartening examples of this in his article earlier this week: “This past October, Newsday, the Long Island daily newspaper, was purchased for 0 million, and its Web site, newsday.com, [...]

Globalization of Chinese companies offers opportunities for the PR industry The rise of China as a global economic and political powerhouse is a hot topic every now and then on a regular basis. Only recently, the visit of German chancellor Angela Merkel has again resulted in a number of media reports on the tremendous changes and [...]

Are you using Email, Facebook and Twitter to reach your audience?  If so, it is important to understand each channel and tailor your message to fit the particular audience—whether it is a subscriber, fan or follower.  A recent eMarketer newsletter explains the differences between these outlets and how to reach them effectively. According to ExactTarget’s April 2010 report, most [...]

…is coming to the movie theaters as the first cinematic portrayal of the attitude towards life of a whole generation. The Social Network is the title of the new motion picture by David Fincher. He takes as his subject the development of Facebook from its inception by student Mark Zuckerberg at Harvard in 2004 to [...]

The PR profession is a very interesting and versatile profession. There is, however, no particular way of education to become a PR consultant. In Germany, applicants with a universities degree are usually preferred by employers. University subjects such as communications or media, as well as journalism and different languages are typical for this branch. There [...]

As the economy begins to improve, companies still find themselves cutting costs by eliminating business trips. It makes sense—remove trips and you save money—yet is it smart? At March Communications, we frequently travel and believe that business trips are a core component of a successful company. Face-to-face contact is an irreplaceable advantage of business travel. The value of videoconferencing, [...]