- Is Social Media Killing the News Industry?
According to Gartner, worldwide social media revenue is forecast to reach .9 billion this year and practically double to reach .1 billion by the year 2015. With this level of growth, will print newspapers ultimately cease to exist? Will social media replace our most trusted and beloved news anchors like NBC’s Brian Williams or PBS’ Jim Lehrer? [...]
- Continental drift? – Insight Belgium
In our current series about the influence of social and digital media in their daily PR work the GCPR Blog team talked to Jacques Lechat, managing partner of GlobalCom PR Network’s partner agency PRP in Belgium.*
1. What status do social and digital media have in your daily PR work?
In Belgium, social media is currently only [...]
- Is Pepsi Paving a New Path in Social Media Marketing?
Last week, AdAge reported that Pepsi will be launching their new social media campaign, “Live for Now” on May 2, and if successful it could drastically alter the way brands attack social media.
Unlike traditional social media efforts (it’s odd to think that there are now “traditional” social media efforts), Live for Now is not hosted [...]
- Continental drift? – Insight Malaysia
In our current series we are talking to PR experts around the world about the influence of social and digital media in their daily PR work. This week our GCPR Blog team talked to Alice Young of GlobalCom PR Network’s Malaysian partner agency WYSE Communications.*
1. What status do social and digital media have in your [...]
- Skype’s Campaign – Bringing Humanity Back?
Our communication methods have evolved dramatically over the past years beginning with snail mail and evolving to home phones, cell phones, smart phones, email, instant messenger, Facebook, Twitter and Skype (say that ten times fast). While the methods we use to stay in touch have changed, so too have the ways in which we communicate. [...]
- Continental drift in modern PR? – Egypt insight
In our current series we are talking to PR experts around the world about the influence of social and digital media in their daily PR work. This week our GCPR Blog team talked to Fatma Ahmed, Managing Director of GlobalCom PR Network’s Egyptian partner agency MEAComS.*
1. What status do social and digital media have in [...]
- Three Useful Apps for Any Trade Show
Last week, while at NAB in Las Vegas, the trade show floor was bustling with the usual hype around new trends, announcements and innovations. With more than 90,000 attendees, NAB is often regarded as one of the largest trade shows in the world, and certainly the largest for the digital media sector. With so much [...]
- Continental drift in modern PR? Insight France
We talked to PR experts of our partner agencies around the world about the influence of social and digital media in their daily PR work. This week our GCPR Blog team talked to Manon Aubert, of or French agency partner Point Virgule & Co.
1. What status do social and digital media have in [...]
- Instagram. Billion. Really?
Today’s news that Facebook is buying Instagram for Billion in cash and stock left me somewhat baffled… and with a growing sense of deja vu.
What’s perhaps most interesting is that there has been a lot of factual reporting of the Instagram acquisition news, in terms of how Zuckerberg posted it to his timeline and [...]
- Continental drift in modern PR? USA insight
As announced last week GlobalCom PR Network is launching its third PR series today. We talked to PR experts of our partner agencies around the world about the influence of social and digital media in their daily PR work, about social networking for PR purposes and about recent innovations in their agencies or local market.
Martin [...]
