online outsourcing companies
In 2012 Autralian based GlobalCom PR Network team Espresso Communications teamed up with online outsourcing start-up Airtasker to hijack the mania around the launch of the iPhone 5. Espresso Communications offered key consumer technology journalists an opportunity to hire an Airtasker runner to queue up early, and be one of the first Australians to get their hands on the device. Airtasker also worked with Finder.com.au’s CEO Fred Schebesta to hire a runner who stood in line for nearly three days. The campaign firmly planted Airtasker on the news cycle around the iPhone 5 launch and secured widespread media coverage including, ABC radio, BBC radio, The Australian IT, ZDNet and Gizmodo.
GlobalCom PR Network Ltd.
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