The pharmaceutical sector has in recent years suffered from low productivity and dry innovation pipelines. Like many companies, AstraZeneca, has been looking at how it discovers medicines in the post-blockbuster era, and since 2010 has been involved in a strategy review. GlobalCom’s London based Healthcare PR team supported the acceleration of a global change management programme, and helped the company in communicating internally around site closures and job losses. This was successfully achieved, with a positive response from Trades Unions and employee representatives about the constructive way in which communication was delivered.
GlobalCom PR Network Ltd.
Münchener Straße 14
85748 Garching b. München, Germany