CitySprint Healthcare is the UK’s leading pathology courier. Using leading-edge technology, the company developed a bespoke solution for pathology customers called PathTrak – a secure GPS track and trace system providing comprehensive patient specimen collection and delivery management from GP surgeries to a central laboratory. GlobalCom’s London based Healthcare PR team has been working with the company to create understanding among National Health Service stakeholders about the benefits of the technology. This involves events, media relations and creative profiling of the technology through initiatives to reach decision makers.
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