Elekta Electronics, a significant player in the consumer electronics and home appliances industry across Asia started working with Global Arabia, GlobalCom PR Network’s local Saudi Arabia team. In 2012, Global Arabia supported Elekta with digital communications solutions along with the emergence of social media and to infuse Elekta’s brand with credibility in new and engaging ways. Global Arabia used a wide array of channels to build the client’s brand in the challenging market of Saudi Arabia which reflected positively on sales as well as brand awareness in KSA.
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