In 2009, Fundamo, a Cape Town-based mobile financial services technology provider, announced the largest roll out of mobile money with operator MTN across 21 countries in Africa. The UK-based GlobalCom PR Network team spearheaded the PR campaign. The resulting top tier business and trade coverage put Fundamo firmly on the map.
Over the next three years we established Fundamo as the leading mobile financial services provider in emerging markets through a mix of media and analyst relations as well as event participation and award wins. In June 2012, Fundamo was acquired by Visa Inc for $110m. We now lead Visa’s communications around financial inclusion in emerging markets.
GlobalCom PR Network Ltd.
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