for lifestyle products
LifeProof, a brand of Otterbox, offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life, sports or outdoor adventures. The brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. GlobalCom PR Network launched the brand and products across Europe, Australia and in several Asian regions. Launch campaigns, media events, trade fair support as well as an ongoing media relations and product test program are key pillars of the PR and communications support and work hand in hand with an integrated advertising support.