Physio-Control is a leading manufacturer and distributor of life-saving equipment (a series of LIFEPAK® defibrillators), LUCAS™ equipment for automated resuscitation and a provider of solutions in the area of telemedicine (LIFENET® network). The Poland based GlobalCom PR Network team has been supporting the company since 2007. The successful PR launch resulted in over 600 materials devoted to the topic of general access to defibrillation in Poland, including over 250 dedicated to the Lifepak brand products in the national, regional and specialized media. The continuous PR campaign resulted also in numerous initiatives of the implementation of AED programmes in Poland and a website dedicated to this subject area. The frequent use of the word Lifepak has become in Poland a synonym of the word “defibrillator”.