The University of York, one of the UK’s leading universities, celebrated its 50th anniversary and held a graduation ceremony for Chinese students in Beijing in March of 2013. Prior to the ceremonies, a GlobalCom PR Network partner was appointed to help organize media activities for York in Beijing, and reached out to and coordinated with Ms. Zhang Haidi regarding the arrangements for her honorary degree. The agency secured three media interviews for York’s representatives, including one broadcast on China Education Television. The partner documented the event and edited the footage into a promotional video, which was viewed and retweeted hundreds of times on Chinese social media.
GlobalCom PR Network Ltd.
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