Gotta Catch ‘Em All – Unexpected Lessons From Pokémon Go

 

 

 

 

 

 

 

 

This post was originally published by Laurie Davis on the Interprose Voice blog.

It’s sweet summertime, but something other than the warm weather, cool pools, and bright sunshine is tempting people from their homes into the great outdoors. The recently launched and wildly popular smartphone app Pokémon Go has produced a surge in people walking around outside – albeit glued to their smartphones – but nevertheless out and about, walking around.

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Put Down the Pen and Paper: How Augmented Reality is Impacting Storytelling

This post was first published by Laurie Davis on Interprose’s blog, Interprose Voice.

Once upon a time in a kingdom under the sea, there was a spirited, redheaded mermaid who longed to go ashore and meet the man of her dreams. I bet most of you know what story I’m talking about. Disney’s The Little Mermaid was one of my favorites growing up.

We gravitate to stories from a young age and it never really ends; everyone likes a good story. It’s how we connect, share, and proliferate ideas. A story is impactful.

It is a well-known fact that storytelling is at the heart of public relations and marketing. We always want to make our messages relatable, memorable, and purposeful – all things that characterize a good story. Read more