Happy 18th Birthday, Google!









This post was first published by Rachel DeFrank on Interprose’s blog, Interprose Voice.

Does a day go by where you, personally, do not utilize Google? We use it so much that it was added to the dictionary as a noun and a verb in 2006. In fact, four years ago, the American Dialect Society chose “Google” as the “most useful word of 2002″.

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How Is Semantic Search Restructuring the Content Marketing Landscape?

This post was first published by Martin Jones on March Communications‘ blog PR Nonsense.

Ray Kurzweil, Google’s director of engineering, told the Wall Street Journal earlier this month that the future of online search is a new, unexplored frontier. Google will eventually refine its algorithms so that the search giant can “actually understand the content of the Web pages,” instead of simply matching user-entered keywords with highly optimized pages. He predicts that search engines will reach “human-like” levels of comprehension within five to eight years. All of this is leading toward what the content marketing world labels “semantic search.” Read more

Google’s Updated SEO Guidelines: A Threat to PR? Not So Much

This post was first published by Hanah Johnson on March Communications‘ blog PR Nonsense.
Recently, one of my colleagues circulated an article that caught my attention: Did Google Just Kill PR Agencies? In this article, veteran tech reporter Tom Foremski discusses Google’s updated Webmaster rules, particularly with regard to link and keyword strategies within press releases. The updates are intended to do away SEO overload that might manipulate Google’s PageRank algorithms, by prohibiting excessive linking and repetitive use of keywords. Foremski describes it as an “unnatural boost to the popularity of a piece of content” and a blatant attempt to “trick [Google’s] algorithm into ranking a site higher than its allotted position.”

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Search Wars: How to Play Nice in Google’s Sandbox

how-to-get-out-of-the-google-sandboxThis post was first published by Michelle Pittman on JCPR’s blog.

Forget everything you thought you knew about search engine optimization (SEO).

Google recently implemented significant changes that will put an end to optimized anchor text in articles and press releases distributed on other sites. This announcement heralds a sea of change in the way that companies leverage back-linking in press materials to increase their visibility among search engines. The process of linking to a company’s web pages using search engine keywords—the phrases searchers use to find companies, products and other information online — have ended. The parameters Google has put around this practice, which include limiting the violation to distribution on other sites, dramatically impacts the content that is posted to commonly-used newswire services. Read more

Why Google+ Is Going to Be a PR Firm’s Best ‘Frenemy’

This post was first published by Blaise Lucey on March Communications‘ blog PR Nonsense.

Does anyone really need a Google+ account?

A lot of people have been asking this question lately – especially at tech PR firms like March, since we do a lot of work with clients on their social media strategies. We know that any social network is an investment and you want to make sure that the investment will pay off.

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The Careful Art of Not Pitching

This post was first published by Doug Flora on March Communications‘ blog PR Nonsense.

Everybody wants the front page of the Wall Street Journal, and we PR people know that better than anyone. But while it should always be our goal to give clients the exposure they’ve earned, the best way to ruin your chances with any publication, from the community paper to the BBC, is to pitch the wrong thing at the wrong time, to the wrong person.

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The Google-ICOA Hoax

This post was first published by Martin Jones on March Communications‘ blog PR Nonsense.

This week’s fake news release announcing Google’s supposed $400 million acquisition of ICOA, a little Rhode Island-based wireless company, has seen an awful lot of blather in the media and social sphere about how this could come to pass and who is at fault.

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Major U.S. Brands Offer Support During Hurricane Sandy

This post was first published by Steph Jackman on March Communications‘ blog PR Nonsense.

On Monday, the North East was struck by Hurricane Sandy, leaving millions without power, 40 dead on the East Coast so far, and the cost of property damage and lost business potentially reaching $20 billion.

Many have stepped up to the plate to help, offering services to those affected by the natural disaster. Google, for example,  launched ‚Public Alerts‚ on Maps and Search. Read more

Bing it On: Can Microsoft Pull Off What Pepsi Couldn’t?

This post was first published by Doug Flora on March Communications‘ blog, PR Nonsense.

Remember the Pepsi Challenge? Pepsi’s promotional taste test, which lasted from 1975 to 2010, had consumers sipping unmarked cups of Pepsi and Coca-Cola, and then picking which tasted better. The results showed that, despite Coke’s superior brand recognition and unmatched worldwide popularity, most Americans preferred the flavor of Pepsi (at least after one sip) when they didn’t know which was which ahead of time. Read more

Are You There, Google+?

This post was first published by Doug Flora on March Communications‘ blog, PR Nonsense, and may be viewed here.

People are saying Google+ is a „ghost town.“ While the hyped social network has 170 million members, research has shown that user engagement, especially compared to Facebook, is quite low. In January, comScore found that Google+ users spend an average of just 3 minutes a month on it, compared to 405 minutes for Facebook users. Read more