As we are approaching the end of the year we have asked our PR teams around the world to share their top 3 PR trends and changes in the media market with us.
Richard Fogg, MD of CCgroup, one of GlobalCom PR Network’s UK offices, provides the first post in the series:
The key PR trend of 2014 has been about delivering on the rhetoric of the last few years. Conference after conference. Thought leader after thought leader. Blog after blog. The PR buzz terms have been coming thick and fast: Content marketing. Data-driven insights. Paid media. Outcome measurement. Search integration. Agency re-structuring.
Of course there are new terms entering the PR lexicon. But, critically, the industry is starting to deliver. Especially in the B2B technology PR space. Especially amongst nimble independent agencies. Especially in London. Read more