“We are not just fighting an epidemic; we’re fighting an infodemic. Fake news spreads faster and more easily than this virus and is just as dangerous.” - Tedros Adhanom Ghebreyesus, director-general of the World Health Organisation, 15/03/20
Practicing…
https://www.gcpr.net/wp-content/uploads/2020/03/bigstock-Fake-Or-Fact-On-Wooden-Blocks-351228716-4-1.jpg10681600Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2020-03-26 16:56:582020-04-01 18:17:54Spread Responsibly: PR in a Fake News ‘Infodemic’
Recently, Reuters discovered that Google quietly changed its algorithm to increase the prevalence of press releases in Google News search results, which presents a tremendous opportunity for organizations to more widely raise awareness for their…
https://www.gcpr.net/wp-content/uploads/2013/07/seo_opt.jpg7491200Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2015-03-31 17:49:172020-08-10 18:50:55Don’t Call It a Comeback: Google Just Made Press Releases More Valuable
The Christian Science Monitor recently launched its new publication, Passcode, which will cover digital security and privacy in today’s hectic technology age. Thanks to the Publicity Club of New England, the March Communications team had the…
https://www.gcpr.net/wp-content/uploads/2015/03/christian-science-monitor.jpg7091282Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2015-03-10 09:00:262020-01-10 12:16:51An Inside Look at New Cybersecurity Publication, Passcode
Today marks the conclusion of Serial, the podcast that is making waves around the world as it combs through evidence surrounding the 1999 case of Adnan Syed and his potentially wrongful murder conviction. (Don’t worry, no spoilers here!)
For…
https://www.gcpr.net/wp-content/uploads/2014/12/serial-podcast.jpg10732048Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2014-12-30 09:00:112022-02-01 19:04:34Will “Serial” Transform Journalism and PR As We Know It?
Far too often, companies believe that they are entitled to media coverage. Even when no message seems to be resonating, executives often try to find undeniable reasons why they should be receiving regular pieces of coverage in the highest tier…
https://www.gcpr.net/wp-content/uploads/2010/08/news.jpg12671900Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2014-07-15 19:50:132021-04-15 16:08:11Why Your Company Has Trouble Getting Press Coverage
This post was first published by Juliana Allen on March Communications' blog PR Nonsense.
The “Power of Many” is a business concept that has translated well to other industries, and with good results. By using the power of the public,…
https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.png00Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2014-07-08 15:31:142020-04-17 09:27:26The Power of Many: How Does Open Source Journalism Affect PR?
This post was first published by Duncan McKean on the CCgroup blog.
Regulation being what it is, Neelie Kroes, European Commissioner for the Digital Agenda, has made a number of statements in the recent past about how she would like to…
https://www.gcpr.net/wp-content/uploads/2020/03/bigstock-Fake-Or-Fact-On-Wooden-Blocks-351228716-4-1.jpg10681600Richard Fogg (CCGroup)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngRichard Fogg (CCGroup)2013-10-15 16:11:282020-09-29 18:23:20Expect the inquisition – journalists’ right to “demand evidence and think critically”
In the world of tech PR, the summer months bring a small respite between the tradeshow-crazed spring and fall. This gives us the perfect opportunity to reflect on the positives and negatives of the many briefings we facilitated either on-site…
https://www.gcpr.net/wp-content/uploads/2010/08/news.jpg12671900Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2013-09-03 15:16:472020-08-06 10:23:253 Ways to Give a Great Interview to Journalists and Analysts
Last Monday, my colleague Marcus LaRobardiere and I attended the Pub Club’s Technology PR panel discussion, hosted by PAN Communications. The panellists discussed trends that influence coverage, what classifies as actually newsworthy, what…
https://www.gcpr.net/wp-content/uploads/2012/07/youtube_news.jpg8371900Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2013-05-28 19:52:212021-11-17 18:36:30How Reporters Actually Want You to Write a Pitch (Be Creative, Sure, But Here Are 7 Actual Tips)
When PR firms are sending out a pitch, it’s important to tell a compelling story and know the best times to send a pitch, but you also need to make sure your pitches are relevant to the influencers and audience you want to reach. Not every…
https://www.gcpr.net/wp-content/uploads/2017/04/Viavi-Telecommunications.jpg600900Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2013-04-23 09:00:092020-02-17 13:08:243 Ways to Micro-Target Your PR Pitches
Stéphane Menegaldo, senior consultant at Point Virgule Public Relations, French partner of GlobalCom PR Network, shares his experience on media training.
What is a media training?
It’s a training session aimed to guide the future spokesperson…
https://www.gcpr.net/wp-content/uploads/2015/01/product-video.jpg7521024Wibke Sonderkamp (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngWibke Sonderkamp (GlobalCom)2013-04-04 12:17:232020-04-23 13:41:13Media Training – Practice makes perfect
Today our series features Sophie Bernard, CEO of Point Virgule, GlobalCom PR Network partner in France, who gives us some insights into “Tops and Flops” in the French market.
PR topics: tops and flops –what works best in your market ?
We…
https://www.gcpr.net/wp-content/uploads/2013/11/france_flowers_sun.jpg9161900Wibke Sonderkamp (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngWibke Sonderkamp (GlobalCom)2012-12-06 13:15:522021-11-18 12:19:53France: Tops and Flops in global PR
